Manager - Content Marketing

Duties

• Content Strategy: Developing a comprehensive content strategy that aligns with the organization's marketing goals and target audience

• Content Creation: Overseeing the creation of various types of content, including blog posts, articles, videos, infographics, social media posts, and more
• Content Calendar: Managing a content calendar that schedules the publication of content to ensure a consistent and strategic approach
• Team Management: Leading a team of content creators, writers, designers, and other professionals, and providing guidance, feedback, and mentoring
• Content Optimization: Implementing SEO (Search Engine Optimization) strategies to ensure that content is discoverable and ranks well in search engine results
• Audience Research: Conducting research to understand the target audience's needs, preferences, and behaviors to tailor content accordingly
• Content Promotion: Developing and executing strategies to promote content through various channels, including social media, email marketing, and partnerships