Senior Manager - Performance Marketing

What does the role entail

• One of our key priorities is to scale performance marketing and significantly increase
• high-quality lead generation and revenue. To achieve this, were looking for a sharp, creative,
• and highly analytical performance marketer with deep expertise in Meta Ads (Facebook &
• Instagram). The ideal candidate has a proven track record of scaling campaigns through
• creative testing, audience strategy, and performance optimization, while bringing working
• knowledge of other paid acquisition channels

Responsibilities

• ● Own the strategy, execution, and optimization of Meta Ads campaigns across the entire funnel.
• ● Develop and execute a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
• ● Identify trends and insights to optimize campaign performance, budgets, and audience strategies.
• ● Run structured experiments across creatives, audiences, bidding strategies, placements, and landing pages to unlock growth opportunities.
• ● Analyze campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
• ● Demonstrate the ability to think strategically while also executing campaigns hands-on.
• ● Build performance dashboards and communicate actionable insights—not just reporting metrics.
• ● Collaborate with cross-functional teams including Product, Sales, and Creative to improve acquisition efficiency.
• ● Contribute to expansion across other paid channels (Google, LinkedIn, Reddit, TikTok, etc.) where applicable.

What would excite you

• ● Complete ownership; there is minimal management and extreme autonomy
• ● High pedigree, high caliber team.
• ● Contribute directly to the success of the business & the top-line impact
• ● Top-of-the-line compensation

What would excite us

• ● 6+ years of hands-on experience managing Meta Ads at scale, preferably in lead generation or high-growth businesses.
• ● Proven experience scaling profitable Meta campaigns through strong creative strategy, audience segmentation, and performance optimization.
• ● Deep understanding of Meta Ads Manager, Meta Pixel, Conversion API, attribution, and campaign measurement.
• ● Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
• ● Experience running high-velocity creative experiments and interpreting data to drive decisions.
• ● Working knowledge of at least one additional paid acquisition platform such as Google Ads or LinkedIn Ads is preferred.
• ● Exposure to channels such as TikTok, Reddit, Quora, or other emerging platforms is a plus.
• ● Highly analytical with expertise in experimentation, reporting, and translating insights into business impact.
• ● Strong understanding of landing page optimization and conversion rate optimization (CRO).
• ● Excellent written communication and stakeholder management skills.
• ● Experience hiring, mentoring, or leading a performance marketing team is a plus.