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Job Description
JOB PURPOSE (JOB SUMMARY):
The Insight and Analytics team is looking for a Marketing Analytics Specialist to enhance multiple marketing outreach programs using analytics driven optimization. The goal is to increase net sales of our products through thoughtful development of audience segmentation across financial advisors and consumers.
KEY RESPONSIBILITIES / DUTIES:
Work with the Manager, Marketing Analytics and collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks
Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into more tangible outputs
Generate insights about the efficiency and effectiveness of digital marketing efforts and help refine them accordingly
Provide performance monitoring of decision systems and statistical models
Capture metrics on business outcomes (particularly those related to new capabilities) that are accurate, relevant, logical and honest. Validate measurement approaches with the analytics team.
Utilize business and technical requirements for KPI measurement and evaluation of campaign success
Help to uncover any incremental data engineering and feature engineering capabilities required to support customer centric analytics and visualization
Exhibit problem-solving skills and the ability to work well in a team environment, prioritize work, analyze interdependencies and deliver against deadlines
WORK EXPERIENCE / KNOWLEDGE:
6+ years of experience working with/interpreting predictive model outputs and guiding activation activities in a corporate or consulting setting, preferable in a B to C or customer centric environment
Experience socializing complex to non-specialist audience across all levels of seniority
Familiarity with statistical data analysis
Knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia)
Intermediate SQL – eg. case statements, self joins
Comfortable in using data visualization tools (Data Studio, Adobe Workspace and Tableau, Datorama)
Strong knowledge of media math and KPIs
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Experience working in B2B marketing considered an asset
Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
Outstanding communication and influencing skills
Ability to work in agile, test & learn, and iterative environment
FORMAL EDUCATION: (minimum requirement to perform job duties)
Undergraduate or advanced degree in a quantitative field considered an asset (i.e. Statistics, Mathematics, Econometrics, Business Communications)
Certificate program in digital analytics will also be considered
Strong academic qualifications, including understanding/coursework in database management or equivalent work experience would be considered an asset
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