Social Media Marketing & Branding Specialist

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
2-4 years
Bengaluru / Bangalore, Karnataka
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description


About Us

At InzpireU, we are on a mission to amplify human potential through AI-powered mentorship, learning, and accountability. We believe AI should serve as an enabler of growthnot a replacement for people. As an AI Intern, you will be part of a passionate team building next-gen solutions that combine AI, data, and human guidance to transform how individuals and organizations learn, grow, and succeed.

Role Overview

Were looking for a Social Media Marketing & Branding Specialist who can build, scale, and manage InzpireUs online brand presence. Youll be responsible for crafting and executing digital campaigns that tell our story, engage our audience, and inspire community participation across platforms like LinkedIn, Instagram, X, and YouTube.

This is a creative and strategic role ideal for someone passionate about AI for Good, mentorship, women empowerment, and community growth.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy aligned with InzpireUs mission and audience.
  • Create and manage content calendars for multiple platforms (LinkedIn, Instagram, X, YouTube).
  • Design and write engaging posts, stories, and carousels that showcase our programs, mentors, and success stories.
  • Build brand consistency across digital touchpoints (voice, visuals, tone, hashtags, and campaigns).
  • Collaborate with leadership to promote upcoming events, mentorship drives, and program launches.
  • Analyze campaign performance, engagement rates, and audience insights to optimize reach.
  • Develop growth campaigns for new community programs and partnerships.
  • Coordinate influencer or ambassador partnerships where relevant.
  • Stay current with trends in AI, EdTech, and social impact storytelling.
  • Manage community interactions and represent InzpireUs brand with empathy and professionalism.
Required Skills & Experience
  • 2+ years of experience in social media marketing, digital branding, or communications.
  • Strong storytelling and content creation skills especially for LinkedIn and Instagram.
  • Proficiency with Canva, Adobe Suite, or other design tools.
  • Familiarity with social media analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics).
  • Understanding of SEO, hashtags, and organic growth strategies.
  • Exceptional written and visual communication skills.
  • Passion for community-driven impact, mentorship, and women empowerment.
  • Knowledge of AI or EdTech space is a plus.
Preferred Qualities
  • Creative thinker with a strong sense of design and brand storytelling.
  • Confident managing multiple campaigns with tight deadlines.
  • Proactive, self-driven, and aligned with InzpireUs mission of human-centered innovation.
  • Excited to grow with a purpose-driven startup shaping the future of mentorship and AI.
What Youll Gain
  • Opportunity to define and grow a tech-for-good brand from the ground up.
  • Direct access to leadership and strategy discussions.
  • Portfolio-worthy campaigns that make measurable social impact.
  • A chance to build your voice in AI, mentorship, and women empowerment.

Skills

BrandingCampaign PerformanceCanvaContent CreationDigital BrandingMediaMarketingSocial Media MarketingSeo

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