Social Media Marketing Specialist

Heres a tailored (JD) you can use to hire a Marketing & Branding Agency or Freelancer with expertise in HubSpot, Mailchimp, and Canva:

Job Title: Marketing & Branding Consultant (Freelancer or Agency)

Location: Remote

Engagement Type: Contract-based / Freelance

Start Date: Immediate

We are a purpose-driven platform focused on mentoring, accountability, and impact. As we scale our efforts to reach wider audiences and engage meaningfully with our users, we are seeking a Marketing & Branding expert who can elevate our presence through thoughtful strategy, creative execution, and results-driven campaigns.

Were looking for a creative and analytical Marketing & Branding Consultant (Freelancer or Agency) with hands-on expertise in HubSpot, Mailchimp, and Canva to lead and execute multi-channel campaigns that drive brand awareness, user engagement, and lead generation. You will be responsible for strategizing, designing, automating, and tracking marketing campaigns that align with our brand voice and goals.

• Brand Development & Management
• Refine and maintain our brand identity across platforms
• Design branded templates for newsletters, social media, presentations, and promotional content using Canva
• Email Marketing
• Create and manage automated campaigns via Mailchimp and HubSpot
• Segment audiences and implement personalized drip campaigns
• Track performance and optimize for open rates, CTR, and conversions
• Marketing Automation & CRM
• Set up and manage workflows, forms, and lead scoring in HubSpot
• Integrate marketing campaigns with CRM to ensure seamless data tracking and sales handoff
• Content & Campaign Management
• Create compelling visuals and copy for newsletters, email sequences, and digital content
• Coordinate social media strategy in alignment with broader brand goals
• Develop monthly calendars and campaign plans
• Analytics & Reporting
• Monitor campaign performance across HubSpot, Mailchimp, and other platforms
• Provide monthly reporting and actionable insights

• Proven experience in HubSpot (CRM, marketing automation, email workflows)
• Proficient in Mailchimp (email design, segmentation, automation)
• Advanced Canva skills (brand kit usage, template creation, visual storytelling)
• At least 35 years of experience working with early-stage startups or impact-driven brands
• Strong design sense and attention to detail
• Exceptional written and verbal communication
• Ability to work independently and meet deadlines

• Experience in mentorship, education, or social impact sectors
• Knowledge of SEO, Google Analytics, or social media scheduling tools (e.g., Buffer, Hootsuite)
• Ability to write high-converting email and ad copy