Associate Manager - Product And Marketing

Marketing & Product Manager

Role Overview:

Looking for a marketing professional to manage end-to-end marketing, product development, certifications, and lifecycle management for our commercial water product range.

Key Responsibilities

• Develop and execute marketing strategies to achieve business goals.
  
• Conduct market research and competitor analysis to identify trends and opportunities.
  
• Plan and run lead generation campaigns via social media, email, WhatsApp, webinars, and other digital tools.
  
• Manage digital marketing activities and ensure website updates and performance.
  
• Create marketing materials including brochures, packaging, user manuals, branding content, and social media creatives.
  
• Conceptualize new product ideas and collaborate with R&D, factory, marketing teams, and agencies for development and testing.
  
• Plan and execute product testing, field trials, and validation.
  
• Coordinate with authorities for required product certifications as per government standards.
  
• Manage product launches including marketing, sales support, and distribution planning.
  
• Oversee product lifecycle, monitor product performance, and manage product-wise P&L.
  

Key Skills

Marketing Strategy, Lead Generation, Digital Marketing, Market Research, Content Creation, Product Development (NPD), Cross-functional Coordination, Product Testing, Certifications, Product Launch, Product Life Cycle Management, P&L Management.