Product Marketing Manager

Role Overview

Key Responsibilities

• Architect and execute global GTM frameworks for core XBRL/iXBRL reporting solutions and emerging ESG compliance modules.
• Define precise ICPs, buyer personas (CFOs, Controllers, ESG Directors, Legal Compliance), and value messaging frameworks tailored to global regulatory shifts.

• Equip enterprise sales and demand generation teams with high-impact pitch decks, competitor battlecards, ROI calculators, case studies, and demo scripts.
• Collaborate closely with Sales Development + Sales Team(s) to build customized content streams for high-value strategic accounts.

• Monitor evolving global taxonomy shifts and regulatory mandates (SEC, ESEF, CSRD, FERC) to continuously refine IRIS CARBON’s market positioning.
• Conduct win/loss analyses and competitive benchmarking to identify growth opportunities and feature gaps.

• Partner with Product Management to align feature roadmaps with buyer demands and deliver clear customer communication during release cycles.
• Work with Digital Marketing and Campaign Ops to design campaign messaging that drives pipeline growth and accelerates enterprise deal velocity.

What We Are Looking For

• Experience: 4+ years of B2B SaaS Product Marketing experience (enterprise FinTech, RegTech, Corporate Finance, or Governance/Risk/Compliance background preferred).
• Domain Exposure: Familiarity with corporate financial reporting, XBRL/iXBRL tagging workflows, or regulatory technology platforms is a strong advantage.
• Core Competencies: Exceptional positioning/messaging capability, data-informed decision-making, and a proven track record of enabling direct B2B enterprise sales teams.
• Location: Based in or willing to work out of our Hyderabad or Mumbai office(s), collaborating across North American and European business hours as needed.

About IRIS CARBON®