Digital Marketing Executive

About ISIEINDIA:

ISIEINDIA is a leading EdTech organization dedicated to enhancing educational experiences through innovative training programs. We collaborate with various institutions to establish Centers of Excellence (COE) labs, providing students with hands-on training in Electric Vehicle (EV) technology and other cutting-edge fields

Overview:

We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our educational programs and services. You will play a key role in increasing brand awareness, driving website traffic, and generating leads.

Key Responsibilities:

? Content Creation & Design

Develop and design engaging graphics for social media, websites, and digital campaigns.

Create branding materials, logos, and visual assets that align with the organizations identity.

Edit and enhance photos using Adobe Photoshop, Lightroom, and Illustrator.

Produce and edit promotional videos, animations, and motion graphics using Adobe Premiere Pro, Filmore, and Power Director.

? Digital Marketing Strategy & Execution

Develop and implement marketing campaigns across SEO, SEM, social media, and email marketing.

Plan and execute organic marketing strategies to boost audience engagement and reach.

Conduct keyword research and content planning to enhance visibility.

Monitor, analyze, and optimize campaign performance using digital analytics tools.

Stay updated on the latest digital marketing and design trends.

? Team Collaboration & Management

Work closely with designers, content creators, and marketing teams to ensure cohesive branding.

Lead digital marketing initiatives, ensuring projects are delivered on time.

Manage external vendors and partners for campaign execution.

Qualifications and Skills:

???? Technical Skills:

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom) for design.

Experience with video editing using Premiere Pro, Filmore, Power Director.

Strong understanding of SEO, SEM, social media marketing, and email marketing.

Knowledge of content planning and keyword research.

???? Soft Skills:

Strong creative and analytical mindset.

Ability to handle multiple projects and meet deadlines.

Experience in team leadership is a plus.

???? Education & Certification:

Bachelors/masters degree in marketing, Graphic Design, Multimedia Arts, or related field.

Google Digital Marketing certification or similar certifications is a plus.