Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist (Remote Job)

Description

iSmartRecruit is seeking a strategic and creative Social Media Marketing Specialist to build brand presence, drive engagement, and automate marketing workflows across social channels. The ideal candidate combines social strategy, brand stewardship, and hands-on marketing automation experience to scale awareness, nurture leads, and support candidate and client acquisition.

Job Location

Remote

Responsibilities

• Develop and execute a cross-channel social media strategy aligned with iSmartRecruit brand and business objectives.
• Create, curate, and publish high-quality content for LinkedIn, Facebook, Instagram, Twitter, TikTok, and other relevant platforms.
• Manage community engagement, respond to audience interactions, and cultivate relationships with candidates, clients, and influencers.
• Plan and run paid social campaigns, optimize targeting and creative, and manage budgets to maximize ROI.
• Design and implement marketing automation workflows for lead nurturing, candidate engagement, and re-engagement campaigns.
• Collaborate with design, recruiting, and product teams to ensure consistent brand messaging and creative assets.
• Monitor social listening and sentiment, surface insights, and proactively address reputation issues.
• Measure, analyze, and report on social and automation performance; provide actionable recommendations to improve KPIs.
• Maintain content calendars, publish schedules, and platform compliance best practices.

• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 2+ years of hands-on experience managing social media for a brand or agency, with demonstrable results.
• Proven experience implementing marketing automation platforms and email nurture programs.
• Strong understanding of brand positioning, content development, and audience segmentation.
• Experience with paid social advertising and campaign optimization.
• Data-driven mindset with experience in social analytics and performance reporting.
• Excellent written and verbal communication skills and attention to detail.

• Social Media Strategy
• Content Strategy
• Content Creation
• Community Management
• Brand Management
• Brand Strategy
• Marketing Automation
• HubSpot
• Marketo
• Email Marketing
• Paid Social Advertising
• Organic Social
• Social Media Analytics
• Google Analytics
• Campaign Management
• Copywriting
• Graphic Design
• Adobe Photoshop
• Adobe Illustrator
• Video Editing
• A/B Testing
• SEO
• Influencer Marketing
• Social Listening
• CRM
• Hootsuite
• Buffer