Marketing Officer

About ITCs Foods Division

ITCs Foods Division is spearheading ITCs diversification into the foods business and is perhaps the fastest growing FMCG business in the country. In a short span the Division has witnessed an average annual growth of over 50%, captured sizeable market share and consumer preference in all its operating segments and has set the benchmark on product quality. The Division has drawn up ambitious growth plans and is well positioned to become the largest branded, packaged food business in the country in the next five years.

Position

Marketing Executive

Purpose

To assist the Team for launch of New Categories

Role

1. Evaluation, exploration and selection of new Direct-To-Consumer (DTC) channels basis strategic evaluation and planned pilots.
2. Act as first point of contact and liaise with the channel partners to execute and effective and efficient onboarding program. This will include taking necessary brand approvals and executing the plan on-ground in terms of product mix, marketing mix etc
3. Identify best practices basis internal and external learnings and input these in to the activation plans for future campaigns.
4. Identify, measure and take steps the achieve the actions standards for each channel.
5. Launch plans through digital ecosystem like mobile app/ website/ social channels
6. Follow & track the acquisition and retention channels & metrics
7. Execute digital marketing campaigns with performance agencies and follow metrics
8. Content marketing
9. Tracks direct and indirect competition
10. Data sourcing & crunching
11. Follow-up & seek approvals for all major marketing activities

12. Documentation related to all legal & regulatory matters
13. Sourcing articles/ reports for all categories
14. On-ground execution
15. Developing structural designs, artworks, taking necessary approvals from respective stakeholders, coordinating procurement and ensuring on-ground execution of the elements
16. Marketing Plans Administration work

Technical Knowledge

(Technical knowledge the person must have)

Essential

• Worked in startup space in digital marketing
• Target - Mamaearth, Healthify Me, Possible, Licious, Curefit, Purple
• Basic marketing knowledge
• Basic understanding of consumer behavior and market trends
• Knowledge of statutory compliance related to the Food products
• App based campaign
• Consumer retention
• Consumer acquisition

• High result orientation – getting things done on time and as per agreed upon norms.
• Good Communication Skills
• Attention to detail;
• Creativity
• Good research capabilities

Behavioral

• High standards of process discipline and adherence to control systems
• Clear and precise communication with multiple points of contact
• Maintain the required standards of professionalism in the face of multiple demands and potential conflict situations

Educational Qualification

MBA- Marketing with 2-5 years experience

Growth Potential

Candidates, who demonstrate through performance the required capabilities, will have an opportunity to grow rapidly with the business and manage larger responsibilities within the domains.