Performance Marketing Manager

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
• Manage campaign budgets efficiently to maximize ROI and reduce cost per acquisition (CPA).
• Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rate.
• Develop and implement lead generation strategies to achieve business objectives.
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Collaborate with the creative team to develop high-converting ad creatives and landing pages.
• Analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Coordinate with sales and business teams to improve lead quality and conversion rates.

• Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
• Good understanding of Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking.
• Experience in campaign optimization, audience segmentation, remarketing, and funnel optimization.
• Knowledge of performance metrics such as ROAS, ROI, CPA, CPC, CPM, CTR, and Conversion Rate.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously.

• Bachelors degree in Marketing, Business, or a related field.
• Google Ads, GA4, or Meta Blueprint certifications are preferred.
• Experience in B2B and B2C performance marketing is an added advantage.

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Lead Quality
• Conversion Rate
• Revenue Growth
• Campaign ROI
• Budget Utilization
• Customer Acquisition Cost (CAC)

Interested candidates can apply here

HR Department

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