Content Marketer

Responsibilities:

• Crafting captivating and top-notch content across various platforms such as websites, blogs, social media, email campaigns, and materials aiding sales

• Collaborating with cross-functional teams like marketing, sales, product, and design to ensure content conforms to brand guidelines, messaging, and broader marketing ventures
• Engaging in keyword research and optimizing content for SEO to bolster organic search rankings and propel website traffic
• Being involved in discussions pertaining to blog and gated content topic identification and refining
• Staying abreast of industry trends and optimum practices in content marketing, SEO, digital marketing, and applying pertinent insights to enhance our content strategy.
• Scrutinizing content performance metrics and key performance indicators (KPIs) to gauge the efficacy of content marketing endeavours and offering data-driven suggestions for enhancement
• Maintaining close collaboration and communication with the US GTM teams, ensuring seamless cooperation to get vital inputs for content creation