Manager - Retail Sales - DG Sets

Job Requirements

Position: Manager - Retail Sales - DG Sets
Company: Jakson Genset
Location: Noida, Uttar Pradesh
Experience: 8–12 Years
Department: Sales
Reporting To: Mr. Ravinder Pal Dahiya
About The Role
Jakson Genset is looking for a dynamic and goal-oriented Manager for Retail Sales to drive retail sales of Diesel Generator (DG) Sets across the assigned territory. The role necessitates a solid grasp of the power backup industry, channel sales, customer relationship management, and business development. The individual will be accountable for achieving sales targets, expanding the dealer network, and enhancing customer satisfaction while ensuring profitable business growth.
Key Responsibilities
Drive retail sales of DG Sets to achieve monthly, quarterly, and annual business targets.
Develop and implement sales strategies to enhance market penetration and revenue growth.
Identify new business opportunities and acquire customers across residential, commercial, industrial, and institutional segments.
Build, oversee, and fortify relationships with dealers, distributors, channel partners, and key customers.
Monitor dealer performance and assist them through training, product knowledge, and sales enablement initiatives.
Conduct market mapping, competitor analysis, and identify emerging customer requirements.
Prepare precise sales forecasts, pipeline reports, and business updates for management review.
Coordinate with internal teams including marketing, operations, service, finance, and logistics to ensure seamless order execution and customer satisfaction.
Lead negotiations, prepare commercial proposals, and close high-value sales opportunities.
Ensure timely collections and maintain healthy receivables from customers and channel partners.
Promote customer retention through regular engagement and after-sales coordination.
Participate in exhibitions, dealer meets, customer events, and promotional activities to strengthen the Jakson brand.
Desired Candidate Profile
Bachelors degree in Engineering, Business Administration, Marketing, or a related discipline. MBA will be an added advantage.
8–12 years of experience in sales of Diesel Generator Sets, industrial equipment, power backup solutions, electrical products, or allied industries.
Strong understanding of retail/channel sales and dealer network management.
Proven track record of consistently achieving and exceeding sales targets.
Excellent negotiation, communication, presentation, and relationship management skills.
Strong analytical ability with experience in sales forecasting and market intelligence.
Customer-focused with a solution-oriented approach.
Proficient in MS Office and CRM tools.
Willingness to travel extensively within the assigned territory.
Key Competencies
Retail & Channel Sales Management
Business Development
Dealer Network Expansion
Key Account Management
Customer Relationship Management
Sales Planning & Forecasting
Commercial Negotiation
Market Intelligence
Team Collaboration
Result Orientation
What We Offer
Opportunity to work with one of Indias leading power solutions companies.
Performance-driven and collaborative work environment.
Career growth opportunities and continuous learning.
Competitive compensation and performance incentives.
Work Experience

Position: Retail Sales Manager – DG Sets
Company: Jakson Genset
Location: Noida, Uttar Pradesh
Experience: 8–12 Years
Department: Sales
Reporting To: Mr. Ravinder Pal Dahiya
About The Role
Jakson Genset is seeking a dynamic and result-oriented Retail Sales Manager to drive retail sales of Diesel Generator (DG) Sets across the assigned territory. The role requires a strong understanding of the power backup industry, channel sales, customer relationship management, and business development. The incumbent will be responsible for achieving sales targets, expanding the dealer network, and enhancing customer satisfaction while ensuring profitable business growth.
Key Responsibilities
Drive retail sales of DG Sets to achieve monthly, quarterly, and annual business targets.
Develop and execute sales strategies to increase market penetration and revenue growth.
Identify new business opportunities and acquire customers across residential, commercial, industrial, and institutional segments.
Build, manage, and strengthen relationships with dealers, distributors, channel partners, and key customers.
Monitor dealer performance and support them through training, product knowledge, and sales enablement initiatives.
Conduct market mapping, competitor analysis, and identify emerging customer requirements.
Prepare accurate sales forecasts, pipeline reports, and business updates for management review.
Coordinate with internal teams including marketing, operations, service, finance, and logistics to ensure seamless order execution and customer satisfaction.
Lead negotiations, prepare commercial proposals, and close high-value sales opportunities.
Ensure timely collections and maintain healthy receivables from customers and channel partners.
Promote customer retention through regular engagement and after-sales coordination.
Participate in exhibitions, dealer meets, customer events, and promotional activities to strengthen the Jakson brand.
Desired Candidate Profile
Bachelors degree in Engineering, Business Administration, Marketing, or a related discipline. MBA will be an added advantage.
8–12 years of experience in sales of Diesel Generator Sets, industrial equipment, power backup solutions, electrical products, or allied industries.
Strong understanding of retail/channel sales and dealer network management.
Proven track record of consistently achieving and exceeding sales targets.
Excellent negotiation, communication, presentation, and relationship management skills.
Strong analytical ability with experience in sales forecasting and market intelligence.
Customer-focused with a solution-oriented approach.
Proficient in MS Office and CRM tools.
Willingness to travel extensively within the assigned territory.
Key Competencies
Retail & Channel Sales Management
Business Development
Dealer Network Expansion
Key Account Management
Customer Relationship Management
Sales Planning & Forecasting
Commercial Negotiation
Market Intelligence
Team Collaboration
Result Orientation
What We Offer
Opportunity to work with one of Indias leading power solutions companies.
Performance-driven and collaborative work environment.
Career growth opportunities and continuous learning.
Competitive compensation and performance incentives.