Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
5-9 years
All India
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    You will be responsible for developing the business by creating awareness about JD Institute, its campuses, and various educational courses across India through database generation and marketing collaterals. You will also arrange and manage brand promotion activities, including ATL, BTL, and TTL activities, as well as oversee all Digital Marketing campaigns such as SEO, SMO, AdWords, and Publishers. Developing tie-ups with schools and colleges, implementing strategies to maximize admissions, and increasing ROIs will be part of your role.

    You will be required to establish strategic relationships with consultants and academic counsellors, conduct marketing and admission procedures, maintain student/candidate files, and plan and promote special events. Moreover, you will be responsible for acquiring sponsorships, accessing media for promotional activities, enhancing business opportunities, and increasing admissions through regular follow-ups.

    In addition, you will need to create a positive team spirit, maintain staff motivation and rapport, manage expenses, handle petty cash, maintain accurate accounting records, and receipts. Your role will also involve Online Reputation Management, appropriate media selection for advertising new program launches, and implementing measures to maximize customer satisfaction levels.

    To be successful in this role, you should have a minimum of 5+ years of experience in similar roles within the education or related industries. Strong communication skills, proficiency in written and verbal English, the ability to engage in meaningful conversations, and a bachelor's degree from a recognized university are essential requirements. Demonstrated experience in handling complex problems will be an added advantage.,

Skills

AdvertisingDigital MarketingMarketing CampaignsMediaMarketingSeoMarketing ManagerTTL ActivitiesBTLSMOMedia SelectionATLData Collection CompilationBrand PromotionCustomer SatisfactionDeveloping TieupsSEOOnline Reputation ManagementDigital MarketingAdWords

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