Marketing Manager

JOB DESCRIPTION

ABOUT THE ORGANISATION:

JD Institute has been an incubator for the last 30 years for hundreds of individuals determined to transform their dreams into reality. Equipped with the latest curriculum, infrastructure, state of the art facilities. The institution is committed to preparing each candidate to be successful exactly the way they envisioned.

• EMPLOYMENT TYPE: Full Time
• SALARY RANGE : 55K- 60 K.
• JOB DESCRIPTION:

• Develop the business by creating awareness about JD Institute + its campuses and its various educational courses across India by generating database and market collaterals
• Develop, arrange, and manage brand promotion activities
• Take care of ATL, BTL, TTL activities
• Manage all Digital Marketing campaigns (SEO, SMO, AdWords, Publishers)
• Develop tie-ups with schools and colleges.
• Prepare and implement a strategy to maximize admission and further increase ROIs.
• Develop strategic ties with consultants and academic counsellors and their training
• Actively conduct all aspects of the marketing/admission procedure.
• Maintain and update files of all the students/candidates in the organization.
• Data collection & compilation along with planning & promoting special events.
• Development of business-enhancing opportunities for the organization by acquiring sponsorship as well as accessing media for promotional activities.
• Raise the number of admissions through regular follow up with marketing activities.
• Create a positive and enthusiastic team spirit and maintain motivation and staff rapport effectively.
• Control the expenses budget, deal with petty cash according to management procedures and maintain accurate accounting records and receipts.
• Online Reputation Management (ORM) (Quora; GMB)
• Handling appropriate media selection for advertising new programmes launch campaigns organized by the institute.
• Implementing measures to maximise customer satisfaction levels.

REQUIREMENTS

• Minimum 4+ years experience in similar roles in education and related industries
• Strong communication skills and a strong mastery of written and verbal English
• Inherent ability to have engaging conversations.
• Bachelors from any recognized university.
• Should have demonstrated experience in handling complex problems