Social Media & Digital Growth Manager

About the Role

At JD Institute, we believe design is culture, community, and impact. Were looking for aSocial Media & Digital Growth Managerwho can help us tell our storyauthentically, creatively, and at scale.

This role goes far beyond posting content. Youll be shaping how JD Institute is perceived online, building meaningful communities, highlighting student and alumni journeys, and turning real campus moments into powerful digital narratives.

Youll work closely with leadership and teams across academics, operations, creative, and admissions to ensure JD Institute continues to stand out as one of Indias most forward-thinking design institutes.

What Youll Help Us Achieve

• Grow and engage our digital audience across platforms
• Strengthen JD Institutes brand voice using ourfour core pillars
• Turn students, alumni, faculty, and events into proud brand ambassadors
• Build a content ecosystem thats structured, scalable, and campus-friendly

Key Responsibilities

1. Digital Growth & Platform Ownership

• Own and manage JD Institutes presence on Instagram, Facebook, YouTube, LinkedIn, and emerging platforms
• Create platform-specific strategies focused on growth, engagement, and community
• Track performance metrics like reach, engagement, watch time, leads, and inquiries
• Stay ahead of trends and adapt content formats as platforms evolve

2. Content Strategy & Brand Positioning

• Plan and execute monthly and quarterly content strategies aligned with JD Institutes4 Brand Pillars:
• Legacy & Credibility
• Industry Integration
• Student Outcomes & Alumni Success
• Future-Focused Design & Innovation
• Ensure a consistent tone, message, and visual identity across campuses
• Maintain a healthy mix of educational, inspirational, behind-the-scenes, and conversion-driven content

3. Event-Led Content & Community Building

• Collaborate with the Operations team to plan content-first events such as:
• JD Talks & Podcast Sessions
• Alumni & Founder Stories
• Workshops, Meetups, Run Clubs
• Exhibitions, Jury Days, Student Showcases
• Plan pre-event buzz, live coverage, and post-event storytelling
• Turn offline energy into long-lasting digital content

4. Student & Alumni Advocacy

• Build systems to regularly capture student testimonials, alumni journeys, faculty insights, and standout projects
• Coordinate with campuses to identify:
• High-performing students
• Unique creative work
• Transformational stories
• Keep testimonials authentic, aspirational, and unscripted
• Move from last-minute requests to a student-first content pipeline

5. Cross-Functional Collaboration

Work closely with:

• Designers (visual quality and consistency)
• Writers (captions, scripts, storytelling)
• Video teams (reels, podcasts, YouTube content)
• Academics & Industry teams (projects and collaborations)
• Admissions & Marketing (campaign alignment and leads)
• Translate institutional goals into clear, actionable creative briefs

6. Reporting & Performance Tracking

• Share weekly updates with the Director covering:
• Growth metrics
• Top-performing content
• Engagement insights
• Opportunities and risks
• Present monthly strategic reports highlighting:
• What worked and what didnt
• Content experiments
• Platform insights
• Recommendations for scale and improvement

Additional Expectations (Founder-Led Culture)

• Proactively suggest new content ideas, formats, series, and IPs
• Build repeatable content frameworks that work across campuses
• Identify and mentor student creators and campus ambassadors
• Maintain a content calendar aligned with academics, admissions, events, and brand goals
• Actively protect and strengthen JD Institutes brand narrative online

Skills & Experience Must-Have

• 36 years of experience in social media, digital branding, or content strategy
• Strong understanding of Instagram, YouTube, and LinkedIn algorithms
• Experience working with creative teams and multiple stakeholders
• Comfort with data, analytics, and insight-driven strategy
• Strong storytelling and brand-thinking skills

Nice-to-Have

• Experience in education, fashion, design, media, or youth-focused brands
• Exposure to multi-location or multi-brand accounts
• Event marketing or community-building experience
• Experience working in fast-paced, founder-led environments

Mindset Were Looking For (Very Important)

• Thinks strategically, not just tactically
• Cares deeply about quality, consistency, and long-term brand value
• Comfortable working closely with leadership
• Self-driven, proactive, and accountable
• Understands that JD Institute is more than a collegeits acultural brand

Reporting Structure

• Reports directly to theDirector JD Institute
• Works closely with Operations, Creative, Academics, Industry Relations, and Admissions teams

How Success Will Be Measured

• Platform-wise growth and engagement
• Content quality and consistency
• Event visibility and digital reach
• Volume and authenticity of student/alumni stories
• Overall brand perception and positioning