Creative Strategist

Company Name: Jeena Sikho Lifecare Ltd.

Position Title: Creative Strategist

Location: Zirakpur, Punjab (Head Office)

Job Overview

We are seeking a data-driven and innovative Creative Strategist who can bridge performance marketing insights with impactful creative execution. The ideal candidate will be responsible for developing and guiding high-performing ad creatives and campaigns based on audience insights, funnel stages, and data analysis. This role requires strong collaboration with performance marketing, design, and content teams to drive engagement, conversions, and compelling brand storytelling.

Key Areas of Responsibility

• Ideate and structure high-converting ad creatives aligned with audience insights, customer personas, and funnel stages (TOFU, MOFU, BOFU).
• Translate campaign performance data and audience analytics into clear, actionable creative direction to improve engagement and conversions.
• Collaborate closely with designers, video editors, copywriters, and performance marketers to bring creative concepts to life.
• Monitor and analyze creative performance metrics (CTR, CVR, ROAS, engagement rates), and continuously iterate based on data-driven insights.
• Conduct competitor research and analyze industry trends, emerging formats, and high-performing creatives across digital platforms.
• Develop and execute A/B testing frameworks to optimize messaging, visuals, hooks, and offers.
• Ensure consistency in brand storytelling while aligning creatives with performance objectives.

Key Requirements

Experience

24 years of experience in creative strategy, performance marketing, digital advertising, or a related role.

Educational Qualification

Bachelors degree in Marketing, Advertising, Mass Communication, Business, or a related field (preferred)

Skills

• Strong understanding of performance marketing metrics and paid advertising funnels.
• Ability to analyze data and convert insights into creative direction.
• Experience working with cross-functional teams (design, video, copy, media buying).
• Knowledge of ad platforms such as Meta Ads, Google Ads, and YouTube.
• Strong storytelling, conceptual thinking, and scripting abilities.
• Familiarity with A/B testing methodologies and creative experimentation.
• Excellent communication and presentation skills.
• Strong organizational and time management abilities.

Compensation & Benefits

• Salary Range: As per company standards
• Benefits:
• PF/ESI as per statutory norms
• Other benefits as per company policy
• One-time Meal Facility