Performance & Growth Lead

Job Title: Performance & Growth Lead

Company: Jeena Sikho Lifecare Ltd

Location: Head Office, Zirakpur

Job Summary:

We are looking for a dynamic and result-driven Performance & Growth Lead to drive end-to-end D2C business growth. The candidate will be responsible for managing revenue performance, optimizing marketing funnels, and leading cross-functional growth initiatives across digital channels.

Key Responsibilities:

• Own and manage D2C revenue performance across website (Shopify) and app
• Plan and scale performance marketing campaigns across Meta, Google, and YouTube
• Lead funnel optimization initiatives including CRO, AOV improvement, and checkout optimization
• Track, analyze, and improve KPIs across performance marketing, SEO, and development teams
• Collaborate with Lead Generation, Social Media, and Influencer teams for full-funnel growth
• Build and present weekly dashboards, reports, and growth insights
• Develop monthly and quarterly revenue strategies aligned with business goals
• Identify growth opportunities and implement data-driven strategies

Eligibility Criteria:

• Bachelors degree in Marketing, Business, or related field
• Experience: 4–6 years in Performance Marketing / Growth roles (D2C preferred)

Required Skills:

• Strong understanding of performance marketing (Meta Ads, Google Ads, YouTube Ads)
• Hands-on experience with Shopify or similar e-commerce platforms
• Knowledge of CRO, funnel optimization, and analytics tools
• Strong analytical and data-driven decision-making skills
• Leadership and cross-functional collaboration ability
• Excellent communication and presentation skills

Preferred Skills:

• Experience in D2C or healthcare industry
• Familiarity with SEO and app marketing
• Experience in managing teams or leading projects

What We Offer:

• Competitive salary package
• Opportunity to lead business growth initiatives
• Fast-paced and collaborative work environment
• Career growth and leadership opportunities