Associate Director - Marketing, Colors

About the role:

This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness on TV + OTT.

Roles and Responsibilities:

• Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across OTT, TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.
• Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.
• Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.
• Cross-Functional Collaboration: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.
• Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.

Skills and Attributes:

• Strong consumer-first thinking with ability to convert insights into effective marketing plans
• Experience working on 360-degree marketing campaigns (OTT, TV, Digital, Print, OOH, PR)
• High creative sensibility with strong execution rigor
• Interest and understanding of Hindi GEC and audience behavior
• Working knowledge of digital and social media marketing
• Basic understanding of TV viewership metrics (GRPs, Reach, TSV)

Education & Experience

• Bachelor’s / Master’s degree in Marketing or related discipline
• 10-12 years of experience in Marketing / Brand / Communications / Advertising / Media