Manager - Media Planning & Buying - Life Insurance
Digital Marketing/Marketing
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Job Description
About the Role:
Our client is one of the leading private sector Life Insurance Companies, listed on the NSE and BSE. They are looking for a Media Planning & Buying Manager based in Mumbai.
Key Responsibilities:
- Develop and execute media strategies aligned with business goals.
- Plan, buy, and optimize campaigns across traditional and digital media.
- Monitor campaign performance, budgets, ROI, and KPIs.
- Negotiate with media partners for cost-effective deals.
- Support product launches and identify new audience opportunities.
- Track market trends and competitor activities.
Qualifications & Skills:
- MBA/Postgraduate in Media/Marketing with 5+ years of media planning & buying experience.
- Strong media planning, negotiation, analytical, and communication skills.
- Proficiency in media planning tools, MS Excel, and PowerPoint.
- Experience in digital, experimental marketing, and content platforms preferred.
Skills
Media PlanningMedia BuyingDigital MarketingContent ManagementMarketingCampaign ManagementBFSI MarketingCampaign PerformanceDigital MediaMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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