Qua - Performance Marketing Lead

About QUA :

QUA is an affordable luxury brand crafting high-quality, chic, and functional workwear for modern working women. We bridge the gap in women's workwear - offering stylish, empowering clothing that champions equality in paychecks, pockets, and beyond.

With a vibrant and inspiring community, QUA is on a mission to redefine workwear for women in India. We're building fast, and we want sharp, driven people to grow with us.

Role Overview

As a Performance Marketing Executive at QUA, you will own our paid media engine - from strategy to execution to optimisation. You'll manage significant ad budgets across Meta and Google, work closely with the creative team to produce high-converting ads, and be accountable for revenue, CAC, and ROAS targets that directly impact the business.

Key Responsibilities

Campaign Management

• Create, manage, and optimise ad campaigns across Meta (Facebook & Instagram) and Google Ads
• Continuously test and iterate on creatives, audiences, and bidding strategies to maximise ROAS

Creative & Conversion

• Collaborate with designers to brief and develop high-performing ad creatives
• Optimise landing pages and website experience to improve conversion rates and reduce drop-offs
• Ensure messaging alignment between ad creative and on-site experience

Analytics & Reporting

• Build and maintain daily, weekly, monthly, and quarterly performance dashboards
• Track and report on key metrics: CAC, ROAS, CTR, conversion rate, revenue, and more
• Use Google Analytics and Google Tag Manager to monitor funnel performance and attribution

Growth & Optimisation

• Identify growth levers across paid channels and proactively propose experiments
• Work with the Shopify platform to support campaign tracking and conversion setup
• Stay current on platform updates, algorithm changes, and industry best practices

Key Requirements

• 3-5 years of experience in performance marketing, preferably in fashion or D2C e-commerce
• Expert-level knowledge of Meta Ads Manager and Google Ads
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager
• Proficiency with the Shopify platform
• Strong analytical mindset with the ability to translate data into clear decisions

What Makes You a Great Fit

• Sharp creative instinct - you understand what makes an ad stop the scroll
• Excellent problem-solving skills - you don't wait for answers, you find them
• Strong communication skills - you can present performance clearly to leadership
• Detail-oriented with a bias for speed and execution

• Tools & Platforms
• Meta Ads Manager Google Ads Google Analytics 4
• Google Tag Manager Shopify Excel / Google Sheets
• Why Join QUA?

• Manage real budgets and drive measurable business impact from day one
• Work closely with the CEO - high visibility, high ownership
• Exposure to influencer campaigns, product launches, and creative strategy
• Dynamic, collaborative, and trend-driven work culture
• Be part of a brand that's redefining how women dress for work in India