Area Sales Manager

Company Description K. P. PANMASALA COMPANY LIMITED is a consumer goods company headquartered in Delhi, India, with its office located in Ashok Vihar Phase-4. The company operates within the regional markets of India and focuses on maintaining a strong presence through its distribution channels. As an established organization, it offers opportunities to work closely with trade partners and retail networks. Prospective team members can expect a structured environment with scope for growth in sales and territory management.

Role Description This is a full-time, on-site Area Sales Manager role based in Guwahati. The Area Sales Manager will oversee sales operations within the assigned territory, including planning and executing sales strategies, meeting volume and revenue targets, and managing relationships with distributors, wholesalers, and retailers. The role involves regular market visits, monitoring competitor activities, ensuring product visibility, and implementing trade promotions. The Area Sales Manager will also be responsible for tracking performance metrics, preparing sales reports, coordinating with the head office on supply and marketing activities, and supporting any local sales initiatives.

Qualifications

• Demonstrated experience in area or territory sales management, preferably in FMCG or related consumer goods sectors.
• Strong skills in sales planning, target achievement, and channel management, including distributor and retailer engagement.
• Ability to analyze market trends, prepare sales reports, and use data to drive decisions and improve performance.
• Effective communication, negotiation, and relationship-building skills with internal teams and external trade partners.
• Proven capability to work independently in the field, manage multiple priorities, and travel extensively within the assigned region.
• Bachelors degree in Business, Marketing, or a related field is preferred; equivalent practical experience will be considered.
• Familiarity with local Guwahati and surrounding markets, along with basic proficiency in MS Office and digital reporting tools.