Head Brand & Marketing

: Head – Brand & Marketing

Location: New Delhi

Organization: KR Mangalam University

Department: Marketing & Brand Management

Experience Required: 10+ Years

Employment Type: Full-Time

About the Role:

KR Mangalam University is seeking an experienced and visionary Head – Brand & Marketing to lead the institutions brand transformation journey. The ideal candidate will be responsible for developing a compelling brand vision, elevating the universitys market positioning, and establishing it as a premium, aspirational, and preferred destination for higher education.

This role requires a strategic leader with expertise in brand building, integrated marketing, consumer insights, storytelling, digital marketing, public relations, and reputation management. The individual should have a proven track record of creating premium brands and driving large-scale brand awareness and engagement campaigns.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute a long-term brand vision aligned with the universitys growth objectives.
• Reposition the university as a premium and aspirational higher education brand.
• Define and maintain a consistent brand identity, tone of voice, and visual standards across all touchpoints.
• Drive brand differentiation through compelling storytelling and unique value propositions.
• Build brand equity and enhance perception among students, parents, industry partners, and academic stakeholders.

Marketing Leadership

• Design and implement integrated marketing strategies across digital, offline, media, and experiential channels.
• Lead student acquisition campaigns while ensuring brand consistency and premium positioning.
• Develop annual marketing plans, budgets, and performance metrics.
• Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.

Digital & Performance Marketing

• Oversee digital marketing initiatives including SEO, SEM, social media, content marketing, influencer partnerships, and marketing automation.
• Drive lead generation and conversion strategies while maintaining brand quality.
• Leverage data analytics and consumer insights to optimize campaign performance.

Brand Experience & Reputation Management

• Create memorable brand experiences through events, campus activations, industry collaborations, and student engagement initiatives.
• Strengthen the universitys reputation through strategic PR, media relations, and thought leadership programs.
• Develop crisis communication and reputation management frameworks.

Creative & Content Leadership

• Lead creative teams, content teams, designers, and marketing vendors.
• Develop impactful brand campaigns, videos, publications, and digital content.
• Ensure all communications reflect the universitys premium positioning and vision.

Stakeholder Management

• Collaborate with senior leadership, admissions, academics, and corporate relations teams.
• Build strategic partnerships with media houses, influencers, industry leaders, and educational platforms.
• Represent the university at conferences, forums, and industry events.

Team Leadership

• Build, mentor, and manage a high-performing marketing and branding team.
• Establish KPIs and performance standards for all marketing functions.
• Foster a culture of innovation, creativity, and data-driven decision-making.

Qualifications

• Masters Degree in Marketing, Brand Management, Business Administration, Communications, or related field.

Experience

• Minimum 10 years of progressive experience in Brand Management, Marketing, or Corporate Communications.
• Proven success in building and scaling premium or aspirational brands.
• Experience in Luxury, Lifestyle, Fashion, or Premium Services sectors will be highly preferred.
• Demonstrated experience managing large marketing budgets and agency partnerships.

Skills & Competencies

• Strategic Brand Building
• Brand Positioning & Repositioning
• Market Research
• Integrated Marketing Communications
• Digital Marketing & Growth Strategy
• Public Relations & Reputation Management
• Creative Campaign Development
• Leadership & Team Management
• Budget Planning & ROI Management
• Strong Presentation & Stakeholder Management Skills