Performance Marketing Intern

Location: Bellandur Bangalore

Role Type: Internship

Duration: 3–6 months

Performance based Full Time Conversion

About the Role

We are looking for a Performance Marketing Intern to support Kapivas growth marketing team across campaign analysis, reporting, creative performance tracking, and day-to-day optimisation tasks.This role is best suited for someone who is highly comfortable with Excel, numbers, campaign data, and structured problem-solving. You will work closely with the performance marketing team to understand how digital campaigns are planned, tracked, analysed, and scaled across platforms like Meta and Google.

Key Responsibilities

• Track daily campaign performance across key metrics such as spends, revenue, ROAS, CAC, CTR, CVR, and new customer acquisition
• Build and maintain Excel-based reports, trackers, dashboards, and performance summaries
• Analyse campaign, ad set, creative, and product-level data to identify what is working and what is not
• Support the team in preparing weekly and monthly performance reports
• Assist in creative performance analysis by identifying winning hooks, formats, creators, and messaging patterns
• Coordinate with internal teams for campaign inputs, landing page requirements, creative assets, and reporting needs
• Help clean, structure, and organise marketing data for better decision-making
• Support ad hoc analysis related to spends, revenue, efficiency, scaling opportunities, and funnel performance

Requirement

• Strong working knowledge of Microsoft Excel / Google Sheets
• Comfortable with formulas, pivot tables, VLOOKUP/XLOOKUP, filters, sorting, basic charts, and data cleaning
• Strong numerical and analytical thinking
• Ability to work with large datasets and convert them into simple insights
• High attention to detail and accuracy
• Good communication skills and ability to work with cross-functional teams
• Interest in digital marketing, performance marketing, D2C, e-commerce, or consumer brands
• Prior exposure to Meta Ads, Google Ads, GA4, Shopify, or marketing dashboards is a plus, but not mandatory

Ideal Candidate

• Enjoys working with data and finding patterns
• Is curious about why campaigns perform or underperform
• Can take ownership of trackers and reporting
• Is structured, detail-oriented, and proactive
• Wants to learn performance marketing in a fast-growing D2C brand environment

What You Will Lear

• How performance marketing works in a high-growth D2C brand
• How to analyse marketing campaigns across Meta, Google, and other paid channels
• How to evaluate creatives, funnels, and product-level performance
• How growth teams use data to make budget, scaling, and optimisation decisions
• Practical exposure to campaign reporting, ROAS tracking, and acquisition metrics