Manager - Marketing

We are seeking a highly organized, strategic, and results-driven Marketing Manager to orchestrate our marketing operations, brand voice, and growth initiatives. In this role, you will bridge the gap between creative storytelling and data-driven performance marketing. You will lead an internal team of creators and analysts, collaborate with cross-functional stakeholders, and optimize our marketing engines to drive measurable brand equity and lead generation.

• 1.Marketing Operations & Project Coordination
• a.Campaign Execution: Translate marketing objectives into actionable workflows, manage end-to-end campaign timelines, across digital and offline channels.
• b.Process Optimization: Maintain integrated marketing calendars and workflow trackers to optimize team productivity and ensure projects are delivered on time and within scope.
• c.Brand Governance: Enforce strict adherence to brand guidelines, compliance standards, and internal approval workflows across all marketing outputs.
• 2.Omni-channel Content & Creative Management

a.Collateral Production: Lead content creators and graphic designers to build compelling, high-converting assets including website copy, blog articles, case studies, sales presentations, video assets, SM posts, and mailer campaigns.

• b.Editorial Oversight: Review and approve all creative deliverables for quality, consistency, and alignment with our core market messaging.
• 3.Growth & Performance Marketing
• a.Paid Media Strategy: Design, launch, and manage campaigns across search (SEO/SEM), AEM, paid social, and display networks to build a robust inbound pipeline.
• b.Funnel Optimization: Monitor key performance indicators (KPIs) related to content engagement, lead generation, and campaign effectiveness.
• c.Performance Reporting: Analyze multi-channel campaign data and build clear, comprehensive dashboards with recommendations to continuously optimize marketing spend and strategy.
• 4.Market Research & Data Analytics
• a.Market Intelligence: Work closely with market analysis experts to gather customer insights, competitor intelligence, and industry trends.
• b.Insights: Identify opportunities to optimize marketing strategies based on data-driven insights.

• 5.Corporate Communication (Enhanced Focus)
• Manage all corporate communications, press releases, social media announcements, and internal & external newsletters to protect and elevate the companys brand reputation.
• 6.Team Leadership & Stakeholder Management
• a.People Management: Direct, mentor, and allocate tasks for a dedicated team of Content Creators, Graphic Designers, and Market Analysis Specialists.

b.Cross-Functional Alignment: Coordinate with sales, product, business development, and leadership teams to align marketing initiatives with organizational goals, while managing relationships with external agencies and freelancers.

1.8-10 years of experience in marketing coordination, campaign management, content marketing, with a proven track record of managing cross-functional creative teams and driving growth.

2.Bachelors or Masters degree in Marketing, Communications, Business Administration, or a related field with strong understanding of content marketing, branding, and digital marketing principles.

3.Strong experience with project management methodologies and tools like Asana, Monday.com, or Trello.

4.Hands-on experience with marketing automation tools and CRMs (e.g., HubSpot, Salesforce), web analytics (e.g., Google Analytics), and a strong familiarity with design platforms (e.g., Adobe Creative Cloud, Figma).

5.Core Competencies: Exceptional written and verbal communication, an analytical approach to decoding marketing data, sharp attention to detail, and top-tier stakeholder management skills.

• 1.On-time completion rate of marketing projects and campaigns.
• 2.Content production volume and quality metrics.
• 3.Campaign engagement and conversion performance.
• 4.Team productivity and resource utilization.
• 5.Stakeholder satisfaction scores.
• 6.Adherence to brand guidelines and quality standards.
• 7.Accuracy and timeliness of market research insights.

1.Reports to: Head of Marketing

2.Direct Reports: Content Creators, Graphic Designers, and Market Analysis Specialists