Digital Copywriter - Performance & Growth

Company Description

Kimirica is a luxury lifestyle brand dedicated to enhancing self-care experiences through unique fragrances, premium vegan formulations, and innovatively designed products. With a strong commitment to being 100% vegan, cruelty-free, and paraben-free, the brand prioritizes wellness, ethics, and sustainability in its offerings. Trusted by renowned luxury hotels and resorts worldwide, Kimirica has a decade-long legacy in crafting a diverse range of fragrances, bath & body, skincare, and wellness products. As a quintessential Indian brand, Kimirica continually strives to create moments of everyday happiness for its customers and contribute positively to the world.
Role Description

This is a full-time on-site role for a Digital Copywriter - Performance & Growth at our Indore location. In this role, you will craft high-impact digital copy for various platforms, including websites, email campaigns, social media, and marketing materials. Your responsibilities will include producing engaging press releases, ensuring brand messaging aligns with marketing goals, proofreading to maintain content quality, and collaborating with cross-departmental teams to drive performance and growth.
Qualifications

• Proven expertise in Writing, Communication, and crafting compelling Press Releases
• Strong Marketing acumen, with prior experience in designing result-driven content strategies
• Excellent Proofreading skills to ensure accuracy and consistency in content
• Ability to understand brand voice and compose content that resonates with target audiences
• Proficiency in creating content for digital marketing and performance optimization
• Bachelors degree in Marketing, Communications, English, or a related field
• Prior experience in the lifestyle or luxury sector is an advantage