Creative Lead

About the Role

We are looking for a highly creative and strategically driven Creative Lead to shape and elevate the visual identity of our brands. This role requires a strong aesthetic sensibility, design excellence, and the ability to lead and inspire a creative team to deliver impactful visual storytelling across multiple touchpoints.

The ideal candidate will bring a blend of design expertise, brand thinking, and leadership, ensuring that all creative outputs align with the premium positioning and vision of the company.

Key Responsibilities:

Creative Direction & Brand Aesthetics

• Define and maintain a strong, consistent visual language across all brand communications.
• Ensure all creative outputs reflect premium aesthetics and strong brand storytelling.
• Translate brand strategies into compelling visual concepts and campaigns.

Design & Execution

• Lead the design and development of marketing collaterals, campaign creatives, packaging visuals, and digital assets.
• Oversee the design of pitch decks, presentations, brochures, and brand communication materials.
• Ensure high standards of visual quality, typography, color balance, and overall design aesthetics.

Team Leadership

• Manage, mentor, and guide the in-house design team, ensuring creativity and productivity.
• Provide constructive feedback and creative direction to designers.
• Foster a collaborative and innovative creative culture within the team.

Cross-functional Collaboration

• Work closely with marketing, branding, product, and leadership teams to understand campaign and communication requirements.
• Translate briefs into impactful creative solutions.

Quality & Innovation

• Stay updated with design trends, visual culture, and industry best practices.
• Bring fresh ideas that help elevate brand perception and visual storytelling.
• Ensure timely delivery of high-quality creative outputs.

Key Skills & Competencies

• Exceptional aesthetic sense and attention to visual detail
• Strong creative thinking and conceptual abilities
• Proven team leadership and mentoring capability
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience in packaging design, brand identity, and marketing communication
• Strong understanding of visual storytelling and brand positioning

Preferred Background

• 10+ years of experience in graphic design, branding, or creative roles
• Prior experience in leading a creative/design team
• Experience working with premium brands, lifestyle brands, or consumer products will be an advantage.