Knya - Growth Lead - Social Media

About the Role:

We are looking for a YouTube Growth Lead who understands how the platform really works from trends and storytelling to thumbnails, retention curves, and algorithm signals.

Your role will be to build and scale Knyas YouTube presence by creating formats, launching strong content IPs, and building a system that consistently drives views, engagement, and subscriber growth.

This is not just a content role - its a growth role focused on cracking YouTube for the brand.

Key Responsibilities:

1) YouTube Growth Strategy:

- Own the overall YouTube growth strategy for Knya.

- Identify opportunities across YouTube Shorts, long-form content, and series formats.

- Continuously experiment with formats, hooks, titles, thumbnails, and storytelling to improve performance.

2) Content IP Development:

- Create and launch strong recurring content formats / IPs designed specifically for YouTube.

- Build formats that are scalable, binge-worthy, and aligned with the brand.

3) Content Planning & Execution:

- Oversee the entire YouTube content pipeline - from ideation and scripting to publishing.

- Work closely with creators, editors, and designers to ensure content quality and consistency.

4) Platform Optimization:

- Optimize videos for CTR, watch time, and retention.

- Deeply analyze YouTube analytics to improve performance and guide content decisions.

- Continuously improve titles, thumbnails, hooks, and storytelling structures.

5) Team & Systems:

- Build and lead a YouTube-focused content team including editors, creators, and strategists.

- Set up processes for consistent production and publishing.

What Were Looking For:

- 3- 6+ years experience in YouTube content, growth, or digital storytelling.

- Deep understanding of YouTube algorithms, retention, and content distribution.

- Experience building or growing a YouTube channel significantly.

- Strong instincts for storytelling, hooks, thumbnails, and titles.

- Ability to identify trends and convert them into high-performing video formats.

- Comfortable working in a fast-paced startup environment.

Bonus if you have:

- Experience building YouTube channels for brands or creators.

- Experience working with D2C or lifestyle brands.

- Personal experience running a YouTube channel that has grown meaningfully.