Knya - Manager - Retention Marketing

About Knya:

Knya is Indias leading online medical apparel brand. The brand was founded in 2021 by the husband-wife duo, Vanshika and Abhijeet Kaji.

The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels. Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others. Since its inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.

Overview:

This role focuses on increasing customer loyalty and lifetime value through personalized, data-driven campaigns using CleverTap. It involves creating automated lifecycle strategies, reducing churn, and collaborating across teams to enhance the overall customer experience.

Key Responsibilities:

This role is pivotal in ensuring customers not only purchase but stay engaged and loyal to the brand.

• Segment customers based on lifecycle stages, behavior, and preferences using CleverTap.
• Design and automate lifecycle marketing campaigns (onboarding, engagement, reactivation).
• Create and execute multi-channel campaigns across email, push notifications, SMS, and in-app messages.
• Personalize communication using CleverTaps AI/ML tools for dynamic targeting.
• Analyze customer behavior and campaign performance to identify trends and opportunities.
• Implement win-back strategies for dormant customers to reduce churn.
• Launch and optimize loyalty programs and personalized offers.
• Conduct A/B testing to refine campaigns and improve engagement.
• Monitor key metrics like churn rate, CLTV, and repeat purchase rate.
• Collaborate with support teams for insights and pain points.
• Work with product and tech teams for seamless CleverTap integration.
• Align retention campaigns with overall marketing and brand strategies.
• Report campaign performance and insights to stakeholders.
• Proficiency in CleverTap or similar marketing automation tools. Proficiency in CleverTap or similar marketing automation tools.

Preferred Skills:

• Proficiency in CleverTap or similar marketing automation tools.
• Experience in D2C industry.
• Strong analytical skills to interpret data and derive actionable insights.
• Creativity in designing compelling retention campaigns.
• Understanding of customer psychology and lifecycle marketing.
• Excellent communication and project management skills.