Knya - Social Media Lead

About Knya

Knya is a fast-growing D2C brand redefining healthcare apparel for modern professionals. We combine functionality, comfort, and aesthetics to serve a community that deserves more from their workwear. Our culture values ownership, experimentation, speed, and customer obsession. Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.

About the Role

We are looking for a Social Media Lead who lives and breathes internet culture. Someone who understands trends before they peak, can turn ideas into viral formats, and build strong content IPs for Knya across platforms. This role will lead Knya's presence on Instagram and YouTube, while building a team and systems to consistently create high-impact content that drives brand love, engagement, and growth.

Key Responsibilities

Content Strategy & Trends

• Identify and leverage emerging social media trends, formats, and conversations relevant to the brand.
• Develop platform-specific strategies for Instagram and YouTube.
• Turn insights from trends, pop culture, and audience behavior into high-performing content.

Build Content IPs

• Conceptualize and launch recurring content series / IPs that become recognizable Knya formats.
• Create formats that are repeatable, scalable, and shareable.

Execution & Platform Growth

• Oversee planning, scripting, production, and publishing of content across platforms.
• Drive growth in followers, engagement, and community interactions.
• Experiment with different formats including reels, shorts, long-form YouTube content, and collaborations.

Team Leadership

• Build and manage a social media and content team including creators, editors, and strategists.
• Guide the team on creative direction, storytelling, and execution quality.

Performance & Optimization

• Track performance metrics and continuously optimize content based on insights.
• Test new ideas rapidly and double down on formats that work.

What We're Looking For

• 2-4+ years experience in social media, content strategy, or digital storytelling.
• Strong understanding of Instagram and YouTube algorithms and content formats.
• Proven experience creating viral or highly engaging content.
• Ability to spot trends early and translate them into brand-relevant content.
• Experience building content IPs or recurring formats.
• Strong creative instincts with the ability to execute quickly.
• Comfortable working in a fast-paced startup environment.

Bonus if you have

• Experience working with D2C or lifestyle brands.
• Personal experience creating content or running pages that have grown significantly.
• Strong network of creators, editors, and collaborators.