Social Media Manager

Orgnization Description

Kokan Kala Va Shikshan Vikas Sanstha (Kokan NGO India), established in 2012, focuses on creating a socio-economically inclusive local ecosystem where individuals have equal opportunities for development. The NGO has received national awards and recognition for its impactful initiatives. Kokan NGO implements various programs in education, child rights, skill development, healthcare, rural development, and women empowerment to promote sustainable development. With the mission to empower 3 million marginalized communities by 2030, Kokan NGO collaborates to find innovative solutions to grassroots challenges.

Role Description

This is a full-time on-site role located in Mumbai for a Social Media Manager. The Social Media Manager will be responsible for planning, developing, and implementing effective social media strategies to enhance the organizations online presence and engagement. The role involves creating and curating engaging content, managing social media platforms, collaborating with internal teams, and analyzing performance metrics to drive growth.

Key Responsibility Areas (KRA):

Social Media Strategy & Management:

• Develop and implement social media strategies aligned with organizational goals.
• Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.).
• Plan and execute paid campaigns across platforms to maximize reach and engagement.
• Content Creation & Curation
• Develop engaging, creative, and innovative content for regular posting.
• Curate relevant third-party content to enhance brand visibility.
• Maintain a content calendar ensuring timely and consistent posting.

Graphic Designing & Video Editing:

• Design visually appealing creatives, infographics, and digital assets using tools like Photoshop, Illustrator, or Canva.
• Edit short-form and long-form videos for social media campaigns, reels, stories, and YouTube.
• Collaborate with the creative team to maintain brand consistency across all designs and videos.
• Community Engagement & Growth
• Engage with online community by responding to comments, messages, and inquiries.
• Build relationships with followers, influencers, and partners.
• Identify opportunities for collaborations and campaigns to grow follower base.
• Analytics & Reporting
• Monitor social media trends, tools, and applications.
• Track, measure, and report performance metrics (engagement, reach, conversion, ROI).
• Generate insights and recommend strategies to optimize performance.
• Cross-Team Collaboration
• Work closely with program, fundraising, and communications teams to align messaging.
• Support campaigns, events, and organizational initiatives with tailored social media content.

*Qualifications:*

• Proven experience in Social Media Marketing & Social Media Optimization (SMO).
• Strong graphic design and video editing skills (Photoshop, Illustrator, Canva, Premiere Pro, After Effects, or similar).
• Excellent communication and writing skills with ability to adapt tone for different audiences.
• Strong understanding of content strategies and audience engagement.
• Analytical mindset to interpret social media metrics and generate insights.
• Excellent organizational and multitasking abilities.
• Experience in non-profit or social sectors is a plus.
• Bachelors degree in Marketing, Communications, or related field.