Rural Associate

Key Responsibilities

• Recruit, onboard, and activate POSPs in assigned rural territories.
• Train, guide, and monitor POSPs to improve productivity and business quality.
• Achieve monthly & annual GWP targets through the POSP network.
• Promote all General Insurance products (Motor, Health, Fire, PA, Crop, Liability, etc.).
• Conduct daily interactions, joint field visits, and performance reviews with POSPs.
• Execute customer engagement activities: field campaigns, canopy programs, micro‑events, village‑level drives.
• Provide basic customer support including documentation guidance and claim intimation support.
• Maintain strong understanding of local geography, customer segments, and rural market opportunities.
• Coordinate with internal teams using Hindi/English; engage customers/POSPs using local language.

Skills & Competencies

• Strong recruitment & networking ability
• Self‑motivated and target‑driven
• Good convincing, communication, and monitoring skills
• Ability to work independently in field environments
• Relationship‑building and negotiation capability
• Familiarity with rural markets & geography
• Comfortable with extensive field travel

• Minimum: Graduate preferred
• 0–1 years of experience in Rural Sales, Microfinance, Agri‑inputs, FMCG, or BFSI
• Experience in POSP/agency‑based insurance model is an added advantage

Rural/Block/Tehsil‑level field role (extensive travel required)