Area Sales Manager

• 1.Sales and Distribution: 
•  To appoint distributors/ channel partners/ super stockiest in the area of operation. 
•  To create and manage the prescribed routes to market strategy. 
•  Ensure scientific numeric distribution and market coverage as per plan. 
•  Ensure range selling, improve outlet throughputs and productivity month on month. 
•  Conduct drives to open new outlets, classification of outlets and devise specific service and support plans. 
•  Conduct new product launches through meticulous planning and proper execution. 
•  Ensure proper implementation of schemes and all BTL activities on the ground.  Ensure proper visibility of the brand in the market. 
•  Ensure proper accounting and judicious placement of all the POP materials in the market. 
•  Ensure proper product hygiene and ageing norms and take corrective actions for the slow/non-moving stocks. 
• 2) Channel Partner management : 
•  Manage all affairs related to the distributors / channel partners regarding ANIK business. 

 Monitor stocks, there ageing, proper upkeep etc of all the ANIK stocks in his custody and submit monthly Stock Receipt and Sales Statement (SRSS) with details of product mfg dates. 

 Placement of order to the company for the supplies of the product as per movement and the stock inventory norms set as per business plan. 

 Collection, evaluation and checking of their claims based on pre-approvals.  Take responsibility for distributors ROI and viability for a long term and sustainable business relationship. 

•  Ensure timely payments as per agreed terms. 
• 3) Team management: 
•  Develop and manage a team of On-Roll Executives 
•  Manage and monitor the activities of the Merchandisers, Distributor Sales men and Promoters as per market requirement. 
•  Provide on the job practical guidance, training, mentoring and motivation to team members. 
•  Work extensively in the market with the team and develop their selling and customer handling skills. 
•  Develop and implement selling stories for the team. 
• 4) Commercial processes: 
•  Follow and ensure implementation of companys Standard Operating procedures (SOPs), guidelines and controls. 
•  Ensure market hygiene in terms of stock ageing , market claims, credit policies, etc., 
•  Ensure submission of timely reports, data and market information, which are critical for business understanding and growth. 
•  Ensure proper accounting, placement and productivity of all company assets such as Deep Freezers, Chillers etc. 
• 5) Analytics and Review process: 
•  Ensure periodic review of all business processes, parameters and performance with strong analytics, devise suitable action plan, and ensure implementation. 
•  Complete information about the market construct by product category / brand. Complete information about the products, price and margins strategy of the competitors. 
• Profile expected: 
•  Expert in FMCG products preferably Food and chilled Dairy products. 
•  Strong market working and execution skills on the ground with a deep understanding of the local market, customers and their preferences. 
•  Strong skills and experience in Sales and Distribution. 
•  Should have excellent relationship with the customers / retailers in his market. 
•  Real capacity of execution in the field. 
•  Sharp, focused and positive attitude. 
•  Experience 8-10 Years minimum with minimum 5 years in the same capacity.  Exhibit leadership qualities with potential of development to Regional Sales Manager position. 
•  Local languages and English are must.