Chief Marketing Officer - Omnichannel Retail & D2C

Chief Marketing Officer (CMO)
About the Role:
We are working with a leading, high-growth omnichannel consumer business to hire a Chief Marketing Officer (CMO) to lead its complete marketing organisation. This is a senior leader role with exposure to both physical retail and digital/D2C. This is a significant leadership mandate with end-to-end ownership of the marketing agenda, spanning Brand, Growth, Customer Acquisition, Retention & CRM, Digital & Performance Marketing, Creative, Content and Consumer Marketing. The CMO will work closely with the CEO and senior leadership team to shape the company's brand and growth strategy while leading a large, multi-functional marketing organisation.
Key Responsibilities:
- Define and lead the overall marketing and brand strategy for the organisation.
- Own the complete consumer funnel, from brand awareness and acquisition to engagement, retention and customer lifetime value.
- Build and strengthen the long-term brand positioning and drive large-scale integrated brand campaigns.
- Lead the overall growth and customer acquisition agenda across relevant channels.
- Oversee digital and performance marketing, ensuring strong ROI and marketing efficiency.
- Lead CRM, retention and lifecycle marketing to drive repeat behaviour, engagement and customer lifetime value.
- Build an integrated omnichannel marketing strategy, connecting digital and physical consumer journeys.
- Work closely with business and retail teams to drive customer acquisition and engagement across markets and channels.
- Lead creative, content and consumer communication across all touchpoints.
- Build a strong data-driven marketing organisation with clear measurement, accountability and commercial ownership.
- Manage and develop a large, diverse marketing team and build strong leadership capability across functions.
- Partner closely with the CEO and senior leadership team on business strategy, consumer insights and growth priorities.
Candidate Profile:
- 15-25 years of experience in marketing and brand leadership.
- Currently in a senior marketing leadership role such as CMO, Chief Growth & Marketing Officer, VP/Head of Marketing or equivalent.
- Strong experience across Brand, Growth, Customer Acquisition, CRM/Retention and Digital/Performance Marketing.
- Experience leading a large and diverse marketing organisation.
- Strong exposure to omnichannel businesses, with an understanding of both digital and physical consumer journeys.
- Demonstrated experience in building and scaling large consumer-facing brands.
- Strong commercial orientation with the ability to link marketing investments to business outcomes.
- Experience working closely with CEOs, founders and senior leadership teams.
Preferred Background:
Candidates from consumer brands, omnichannel retail, consumer internet, D2C, lifestyle, fashion, beauty, FMCG or other scaled consumer businesses will be preferred.