Growth Content Lead - ECommerce

Position: Growth Content Lead (B2C)
Overall/Total Experience: 4 - 6 years only
Location: Bengaluru
Working Days: 5 Days from Office
Notice Period Requirement: 30 Days (Maximum)
Client's Company Size: Startup/Small Enterprise
Roles & Responsibilities:
- Drive initial go-to-market strategy working with founders and team.
- Build strategy for user acquisition.
- Identify and leverage social media platforms, tools and tactics.
- Manage social media presence across LinkedIn, Instagram, YouTube, newsletters.
- Execute positioning and storytelling to drive app sign-ups.
- Target and acquire early users.
- Analyze and work with numbers and analytics.
- Execute strategy directly or coordinate with team.
Candidate Requirements:
- Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building.
- Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
- Must have owned the full content-to-acquisition journey - reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
- Must have hands-on experience driving go-to-market strategy - positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
- Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred).
- Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
- Must have deep understanding of how modern content ecosystems work.
- Must have a stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.
- This is an individual-contributor role - the person builds and executes directly (hands-on), working autonomously without a team to start.
- Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.
- Preferred: Fintech understanding is an added advantage, not mandatory - strong content-engine builders from adjacent consumer industries are welcome.