98+ Applicants
Posted: 3 weeks ago
0-1 years
Noida, Uttar Pradesh
work from office
Posted: 3 weeks ago
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Applicants: 98+
Job Description
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Job Description
As an Account-based Marketing Specialist, you will be responsible for advancing the existing opportunities for the sales team within a targeted account and specific contacts and generating new prospects by planning, organizing, and executing marketing programs.
Responsibilities
Responsibilities
- Develop content for website copy, blog posts, and other forums; sales documentation; and product videos.
- Pursue and nurture leads until qualified.
- Learn the target markets pain points and dive deep into their niche.
- Set up meetings for outside sales with qualified prospects.
- Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
- Measure and report on the success of campaigns and optimize approach based on real-time analytics and data
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Enhance the buyer journey as it relates to content development and inbound marketing efforts.
- Deliver training and tools to our sales team to help them be more efficient and effective.
- Previous experience in ABM, Lead Generation, or a digital marketing role.
- Hands-on experience executing an innovative and multi-part event and lead generation programs.
- Solid background in creating and implementing marketing campaigns that use live events, webinars, digital advertising, and social networking.
- Experience in creating and launching email campaigns and reporting their results.
- Considerable experience in developing and managing multiple marketing programs simultaneously.
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.
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Skills
AdvertisingDigital MarketingDigital AdvertisingMarketing CampaignsMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
TestMu AI (formerly LambdaTest) is an AI-powered testing cloud that empowers developers and testers to ship code faster and with more confidence.
Important dates & deadlines?
Application Deadline
26 Jun 26, 05:28 PM IST
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