TestMu AI - Account Based Marketing Manager

THE MISSION

We aren't automating scripts - we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name "TestMu" comes from our community conference. Our users and team aren't an audience-they're the heartbeat of what we build. We believe AI augments human potential. It doesn't replace it.

You will be the strategic architect driving targeted growth across high-value enterprise accounts, transforming personalized outreach into predictable revenue.

THE PILLARS OF IMPACT

Strategic Account Penetration (50%)

• Own the design and execution of account-based marketing programs for targeted global enterprise accounts.
• Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.
• Develop use-case driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.
• Own ABM-driven pipeline generation and influence long-term revenue outcomes.

Multi-Channel Campaign Execution (30%)

• Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.
• Drive personalized messaging tailored to specific accounts, industries, and personas.
• Work with content teams to create account-specific assets that drive engagement.
• Continuously experiment with engagement tactics to improve conversion across the funnel.

Sales Alignment & Data Intelligence (20%)

• Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.
• Enable sales teams with actionable insights, messaging, and campaign support.
• Leverage intent data and CRM insights to refine targeting and measure ROI.
• Translate complex campaign data into actionable insights for marketing and sales stakeholders.

WHAT AI GIVES YOU

Tool How you'll use it in this role:

• ChatGPT Enterprise To rapidly draft and personalize account-specific messaging and outreach copy.
• TestMu AI Platform To understand the core product and communicate its AI-native value to technical prospects.
• 6sense / Demandbase To leverage intent data for identifying and prioritizing high-fit enterprise accounts.
• HubSpot / Salesforce To track, measure, and optimize campaign performance and pipeline contribution.

THE BAR

Signal What they must prove:

• ABM Depth Proven experience in running targeted, personalized campaigns for enterprise accounts.
• SaaS Expertise Strong understanding of B2B SaaS, enterprise sales cycles, and the developer tools ecosystem.
• Analytical Mastery Demonstrated ability to leverage intent data and CRM tools to drive ROI and pipeline.
• Extreme Ownership A revenue-first mindset with the ability to operate independently in a high-growth environment.

THE INTERVIEW LOOP:

SCREENING FOR THE TOP 1%

Round What happens:

• Round 1: Product Leads Deep dive into your understanding of the developer tools market and enterprise buyer personas.
• Round II: Hiring Manager Review of past ABM strategies, campaign execution, and your ability to align with sales goals.
• Round III: VP Engineering Evaluation of your technical storytelling skills and how you communicate AI-native value.
• Final: Leadership Assessment of your strategic thinking, ownership capabilities, and long-term revenue vision.