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Job Description
- Create engaging creatives for social platforms.
- Design static posts, carousels, stories, reels covers, and other social-first formats.
- Develop creative concepts that drive engagement, shares, saves, comments, and brand awareness.
- Translate content and campaign ideas into visually compelling creatives.
- Adapt designs based on platform, audience, and content objective.
- Design creatives for acquisition, conversion, retargeting, and performance campaigns.
- Develop multiple creative variations for testing different hooks, messaging, layouts, and visual directions.
- Design creatives across different formats and dimensions for digital advertising platforms.
- Develop visual concepts and design systems for brand campaigns, product campaigns, seasonal campaigns, and marketing initiatives.
- Create campaign master creatives and adapt them across multiple platforms and formats.
- Maintain consistency in brand identity, typography, layouts, imagery, and visual language.
- Contribute ideas during creative brainstorming and campaign conceptualisation.
- Create professional visual assets for presentations, reports, internal communication, events, webinars, partnerships, sales, and business requirements.
- Design marketing collaterals, banners, standees, event creatives, emailers, and other business communication assets.
- Handle multiple design requirements simultaneously while maintaining quality and deadlines.
- 3–5 years of professional experience as a Graphic Designer.
- Strong portfolio showcasing social media, performance marketing, campaigns, and brand communication.
- Strong understanding of visual hierarchy, typography, composition, colour, layouts, and storytelling.
- Proficiency in Adobe Photoshop, Illustrator, and After Effects.
- Working knowledge of Figma and other relevant design tools.
- Mandatory hands-on experience with AI-powered creative and design tools for ideation, image generation, creative exploration, editing, and workflow enhancement.
- Ability to effectively integrate AI tools into the design process while maintaining originality, quality, and brand consistency.
- Understanding of social media trends and platform-specific creative formats.
- Ability to create designs that are both visually engaging and business-oriented.
- Ability to work on multiple projects and deliver within tight timelines.
- Strong attention to detail and ability to maintain brand consistency.
- Good communication and collaboration skills.
- Experience in fintech, BFSI, digital marketing, advertising, or startup environments.
- Knowledge of motion graphics and basic animation.
- Understanding of performance marketing metrics and creative testing.
- Experience creating creatives for Meta, Google, LinkedIn, and other digital advertising platforms.
Skills
Digital MarketingFigmaPhotoshopIllustratorAfter EffectsPerformance MarketingCommunicationEditingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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