Lenskart - Sales Strategist - Central Retail Sales Planning

LENSKART SOLUTIONS LIMITED
:
Central Retail Sales Planning
Sales Excellence - Sales Enablement - GTM Strategy
Function: People Excellence - Retail
Location: Bengaluru (Central/HO)
Experience: 5-10 Years
Reports To: Head - Retail Sales Planning / GM, PAN India TA & Sales Ops
About the Role:

Lenskart is looking for a Sales Strategist to join the Central Retail Sales Planning team, responsible for driving Sales Excellence, Sales Enablement, and Go-To-Market (GTM) strategy across a network of 2,500+ stores spanning 10 circles nationally. This role sits at the intersection of retail operations, commercial strategy, and frontline enablement - translating business goals into store-level execution plans, and store-level insight back into central strategy. You will work closely with circle heads, category and merchandising teams, retail operations, HR business partners, and senior leadership to build the systems, playbooks, and cadences that make Lenskart's frontline sales engine run predictably at scale.
Key Responsibilities:
Sales Excellence:
- Own the sales performance framework for retail - defining KPIs, productivity benchmarks, and store/SA/SM-level scorecards across circles.
- Diagnose performance gaps using store, circle, and category-level data; convert findings into targeted intervention plans.
- Build and refresh sales SOPs, floor-selling frameworks, and conversion-improvement playbooks in partnership with retail operations.
- Drive structured performance review cadences (weekly/monthly/quarterly) with circle and store leadership.
Sales Enablement:
- Design onboarding, upskilling, and certification journeys for Sales Associates, Store Managers, and Optometrists in partnership with L&D and HRBP teams.
- Build enablement tools and content (playbooks, battlecards, pitch scripts, objection-handling guides) tailored to retail selling contexts.
- Partner with HR technology teams to embed enablement into existing tools and platforms used by store teams, ensuring adoption is measurable, not just distributed.
- Track enablement effectiveness through leading indicators (conversion rate, AOV, attachment rate) rather than activity metrics alone.
GTM Strategy & Sales Planning:
- Lead GTM planning for new store launches, category introductions, and market expansions - sizing demand, setting targets, and sequencing rollout.
- Build the annual and quarterly retail sales planning calendar, aligning circle-wise targets with central business objectives.
- Partner with category, merchandising, and marketing teams to translate national campaigns into circle- and store-ready execution plans.
- Develop forecasting models and scenario plans that inform hiring, inventory, and incentive design decisions.
Strategic & Cross-Functional:
- Act as a strategic thought partner to circle heads and senior retail leadership, bringing structured problem-solving to ambiguous, fast-moving business questions.
- Build leadership-ready reporting (RAG-coded dashboards, business reviews) that makes sales performance and enablement impact visible at scale.
- Represent the sales planning function in cross-functional forums spanning HR, operations, category, and technology.
What We're Looking For?
- 5-10 years of experience in sales strategy, sales operations, sales enablement, or GTM roles, with meaningful exposure to fast-paced startup and/or organized retail environments.
- Demonstrated ability to build structure from ambiguity - turning a loosely defined business problem into a clear plan, framework, or tool.
- Strong analytical grounding: comfort working with large, multi-source data sets to draw out actionable insight, not just reporting numbers.
- Experience designing and running enablement or GTM programs at scale, ideally across a distributed, multi-location team or store network.
- Sharp written and verbal communication, with the ability to distil complex plans into clear, leadership-ready narratives.
- A strong academic foundation, with a consistent track record of high-caliber institutions and employers reflecting rigorous, competitive selection.
- High ownership and bias for action; comfortable operating with senior stakeholders and driving execution without heavy oversight.
Why This Role?
This is a high-visibility, build-from-scratch mandate at the heart of Lenskart's retail growth story. You will directly influence how a 2,500+ store network sells, trains, and scales - with the mandate, data, and executive access to make sales excellence a durable, systemic advantage rather than a one-off initiative.