Performance Marketing Manager

We are looking for a Performance Marketing Manager with 710 years of experience in driving growth and lead generation for online degree programs such as Online MBA, BBA, BCA, MCA, etc.

The ideal candidate should have previously worked with or managed campaigns for universities or EdTech partners such as Amity, Manipal, Jaipuria, ICFAI, Manav Rachna, or similar online education institutions. You should be data-driven, result-oriented, and passionate about scaling performance channels to achieve ambitious growth targets.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital platforms.
• Strategize and manage lead generation campaigns specifically for online and distance education programs.
• Optimize campaigns to achieve target CPL, CAC, and ROI benchmarks.
• Manage high-volume monthly budgets effectively across multiple programs.
• Collaborate with internal and external teams for creative strategy, landing page optimization, and A/B testing.
• Analyze campaign data, generate insights, and present performance reports to leadership teams.
• Work with CRM and automation teams to enhance lead quality, nurturing, and conversions.
• Stay updated on competitor campaigns (Amity, Manipal, Jaipuria, ICFAI, Manav Rachna, etc.) and industry trends to ensure performance excellence.

Required Skills & Experience:

• 7–10 years of experience in performance marketing for EdTech / online higher education brands.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Proven track record of achieving lead generation and enrollment goals in the online education space.
• Expertise in analytics and tracking tools – Google Analytics, GTM, Looker Studio, etc.
• Strong understanding of student acquisition funnels and conversion optimization.
• Experience in managing large media budgets and delivering measurable ROI.
• Excellent communication, analytical, and cross-functional collaboration skills.