Senior Content Writer

• Position: Senior Content Writer
• Qualifications: Bachelors degree in Mass Communication, Journalism, English, Marketing,
• Advertising, or a related field.
• Masters degree is an added advantage.
• Industry: Candidates with experience in Jewelry, Diamonds, Luxury Retail, Fashion,
• Lifestyle, Beauty, Premium Consumer Brands, E-commerce, or Advertising/Creative Agencies
• will be preferred.
• Location: Andheri -Mumbai
• Experience: 5+ years as a Content Writer or in a similar role
• Key Responsibilities
• • Develop engaging and persuasive content for digital, print, website, social media,
• emailers, brochures, catalogues, blogs, and advertising campaigns.
• • Conceptualize creative campaign ideas and marketing communication aligned with the
• brand strategy.
• • Create compelling copy for product launches, festive campaigns, retail promotions, and
• brand initiatives.
• • Develop storytelling and communication for jewellery collections, product launches,
• and brand campaigns.
• • Write high-impact ad copies for print, digital, outdoor (OOH), and performance
• marketing campaigns.
• • Draft press releases, media notes, founder communications, and corporate
• announcements.

• Create unique and memorable names for jewellery collections and product ranges.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with Marketing, Design, Digital, PR, Retail, and Merchandising teams for

campaign execution.

• Edit, proofread, and review content to maintain quality and accuracy.
• Develop SEO-friendly website content, blogs, landing pages, and product descriptions.
• Stay updated with market trends, consumer behaviour, and industry best practices.

Skills & Experience:

• Strong portfolio showcasing brand storytelling, campaign development, and multiplatform content.
• Exceptional creative writing, copywriting, editing, and proofreading skills.
• Strong understanding of brand voice, positioning, and storytelling frameworks.
• Ability to create compelling content across social media, websites, blogs, emailers, ad

copies, scripts, brochures, and long-form content.

• Good knowledge of SEO content writing and digital marketing.
• Strong conceptual thinking with the ability to develop creative campaign ideas.
• Excellent communication, collaboration, presentation, and stakeholder management

skills.

• Sharp attention to detail, creativity, and sound editorial judgment.
• Ability to manage multiple projects and deliver high-quality content within deadlines