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Job Description
As Digital Marketing Executive, you ll support the Digital Marketing Manager in elevating the digital presence and engagement of LINKVIVA s events. You ll drive digital campaign execution, website updates, email outreach,and analytics turning data into action and ensuring seamless cross-team coordination and partner delivery.
Campaign Execution: Build, monitor, optimize, and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat, and TikTok.
Website & UX Management: Update event sites/landing pages with SEO and mobile optimization, coordinating technical fixes.
Email Marketing: Plan and deploy segmented, automated email campaigns, and track performance.
Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues, and recommend improvements.
Tracking & Retargeting: Manage UTM tags, pixels, audience lists, and retargeting activities.
Asset Coordination: Collaborate with creative/content teams to prepare and deliver digital assets on time.
Skills
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