Head - Brand & Marketing

Head of Brand & Marketing

The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.

Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.

Primary Responsibilities:

Brand Strategy:

• Own the companys global brand strategy.
• Maintain consistency across every customer touchpoint.
• Protect and strengthen the premium positioning of the brand.
• Develop long-term brand initiatives aligned with company objectives.
• Ensure marketing reinforces the companys reputation within the architectural and design community.
• Recognise when restraint, consistency or selective absence will strengthen desire for the brand.

Customer & Market Intelligence:

Lead the companys market intelligence capability by:

• Understanding customer behaviour.
• Identifying market trends.
• Monitoring competitors.
• Identifying new market opportunities.
• Conducting customer research.
• Working closely with Sales to understand customer feedback.
• Providing regular strategic insights to executive management.

Campaign Leadership:

Approve and oversee:

• Brand campaigns
• Product launches
• Architectural campaigns
• Trade shows
• PR initiatives
• Partnerships
• Digital campaigns
• Content strategy

Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.

Commercial Alignment:

Partner closely with:

• Sales
• Product Development
• Manufacturing
• Executive Management

Ensure marketing supports commercial priorities while preserving long-term brand value.

Budget Management:

• Develop and manage the annual marketing budget.
• Allocate resources according to strategic priorities.
• Measure return on investment across all significant initiatives.

Decision-Making Authority:

The Head of Brand & Marketing is expected to:

• Recommend marketing strategy.
• Approve marketing priorities.
• Recommend marketing budgets.
• Determine campaign sequencing.
• Recommend agency selection.
• Manage departmental resources.
• Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand.
• Escalate significant strategic decisions to the CEO.

Marketing Strategy:

Develop annual and quarterly marketing strategies covering:

• Brand awareness
• Customer acquisition
• Customer retention
• Specification marketing