Lotus Interworks - LinkedIn Performance Marketer

Job Title: LinkedIn Performance Marketer.

Shift : 7pm 4am IST.

Location: Remote/India.

Employment Type: Full-Time.

About the Role:

We are looking for a data-driven and strategic LinkedIn Performance Marketer to manage and scale LinkedIn advertising campaigns for our US-based clients.

The ideal candidate will have a strong foundation in digital marketing, hands-on experience with LinkedIn Ads, and a proven track record of generating qualified leads and delivering measurable ROI.

Key Responsibilities:

• Plan, launch, manage, and optimize LinkedIn advertising campaigns for B2B lead generation and brand awareness.

• Develop and implement audience targeting strategies tailored to US market segments.

• Collaborate with content and design teams to create high-converting ad creatives and messaging.

• Monitor campaign performance daily and provide actionable insights based on analytics.

• Run A/B tests to continuously improve ad performance, CTR, and conversion rates.

• Manage campaign budgets, ensuring efficient spend and high ROI.

• Prepare detailed performance reports and present findings to internal stakeholders and clients.

• Stay up to date with LinkedIn platform updates and B2B marketing trends.

Required Qualifications:

• 3 to 6 years of experience in digital marketing with a strong focus on performance marketing.

• Minimum 2+ years of hands-on experience managing LinkedIn Ads (Lead Gen Forms, Sponsored Content, InMail, etc.

• Proven experience working with US-based clients; understanding of US market and customer behavior is a must.

• Proficiency with LinkedIn Campaign Manager, Google Analytics, and other marketing tools.

• Strong analytical skills and comfort with metrics, attribution models, and dashboards.

• Excellent written and verbal communication skills.

• Self-motivated, results-oriented, and able to work independently.

Nice to Have:

• Experience with other paid platforms (Meta, Google Ads, Twitter/X).

• Familiarity with marketing automation tools like HubSpot or Marketo.

• Experience in SaaS or healthcare marketing is a plus.

If youre a performance marketer who lives for metrics, loves experimenting, and knows how to drive results on LinkedIn wed love to hear from you.