Lotus Interworks - Performance Marketer - Google & Meta Ad

• Job Title: Performance Marketer - Google & Meta Ads | SMB Focused
• Shift: 7 PM - 4 AM IST
• Location: Remote (India)
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We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven record of generating leads for SMBs in North America.

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance - real leads, real ROAS, real revenue.

Key Responsibilities:

• Strategically launch and manage Google Performance Max and Meta Ads campaigns
• Target local and regional SMBs in the USA
• Use a test-and-scale approach - build hypotheses, validate with data, scale winners
• Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
• Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
• Own campaign performance - be responsible for hitting lead and sales KPIs
• Coordinate with internal sales/marketing teams on alignment and landing page optimization

You Must Have:

• Mandatory Google and Meta Ads Certification
• Proven experience running Google Performance Max and Meta Ads campaigns for SMBs
• Strong understanding of North American SMB segments and customer behavior
• Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
• Expertise in lead generation, ROAS optimization, and budget scaling
• Strong communication, English proficiency, and ownership of results