Lotus Interworks - Performance Marketer - Google & Meta Ads

Job Title: Performance Marketer Google & Meta Ads | SMB Focused.

Shift: 7 PM 4 AM IST.

Location: Remote (India).

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We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven record of generating leads for SMBs in North America. You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance real leads, real ROAS, real revenue.

Key Responsibilities:

• Strategically launch and manage Google Performance Max and Meta Ads campaigns.

• Target local and regional SMBs in the USA.

• Use a test-and-scale approach build hypotheses, validate with data, scale winners.

• Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies.

• Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.

• Own campaign performance be responsible for hitting lead and sales KPIs.

• Coordinate with internal sales/marketing teams on alignment and landing page optimization.

You Must Have:

• Mandatory Google and Meta Ads Certification.

• Proven experience running Google Performance Max and Meta Ads campaigns for SMBs.

• Strong understanding of North American SMB segments and customer behavior.

• Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.

• Expertise in lead generation, ROAS optimization, and budget scaling.

- Strong communication, English proficiency, and ownership of results.