Lotus Interworks - Performance Marketing Manager - B2B Lead Generation
Digital Marketing/Marketing
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Job Description
Job Title: Performance Marketing Manager (B2B Lead Generation PilotOS)
Location: Remote / India (7pm 4am IST)
Type: Full-Time
About PilotOS:
PilotOS is the worlds first Campaign ROI Engineering System. We combine AlphaZero-style simulations with real-world microtesting, enabling businesses to achieve 2X99X ROI in 60 days. We are now building our inbound marketing engine and are looking for a Performance Marketing Manager to own our lead generation strategy end-to-end, based on proven growth funnels.
Role Overview:
You will be responsible for replicating and scaling a LinkedIn + Content + Outreach funnel (see diagram shared) to drive high-quality inbound leads for PilotOS. You will work closely with our designers (graphics & video) to execute campaigns, while you focus on strategy, execution, and optimization.
Key Responsibilities:
Lead Generation Strategy:
- Build and execute the PilotOS inbound lead generation engine across LinkedIn, Email, SEO, and Retargeting.- Own the funnel: Identify Engage Filter Nurture Convert.
Campaign Execution:
- Run LinkedIn Ads and manage campaigns to drive awareness and engagement.
- Develop and distribute LinkedIn content (with design support).
- Execute cold email outreach campaigns to ICP prospects.
- Leverage SEO & content marketing to generate organic traffic.
Tracking & Optimization:
- Track LinkedIn engagers and identify website visitors using analytics/intent tools.
- Filter prospects based on ICP fit and route them to the right nurture flows.
- Run retargeting ads (Meta, YouTube, LinkedIn).
- Monitor campaign performance and continuously optimize for lower CAC and higher conversion.
Collaboration:
- Work with design team for creative assets (graphics, videos).
- Coordinate with sales to hand off qualified leads and improve conversions.
Requirements:
- +5 years of experience in B2B SaaS performance marketing / demand generation.
- Proven track record of running LinkedIn Ads, cold outreach, and inbound funnels.
- Hands-on with tools like:
- LinkedIn Campaign Manager
- HubSpot/Reply.io/Smartlead for outreach
- Google Analytics, Tag Manager, SEO tools (Ahrefs/SEMRush)
- Retargeting (Meta Ads, YouTube Ads)
- Strong understanding of ICP-based targeting, lead scoring, and funnel tracking.
- Data-driven mindset with ability to measure, report, and optimize campaigns.
- Ability to work independently as a one-person growth engine (with design support).
Nice-to-Haves:
- Experience in early-stage SaaS startups.
- Familiarity with AI/marketing tech products.
- Knowledge of marketing automation & lead nurturing workflows.
What We Offer:
- Opportunity to build PilotOSs inbound marketing engine from scratch.
- Competitive compensation with performance-based bonuses.
- Work with a fast-moving, ROI-driven team.
- Growth and ownership in a scaling SaaS startup.
Skills
IT Product MarketingMarketingPerformance MarketingCampaign ManagementSocial MediaSEM / SEODigital MarketingWeb AnalyticsEmail MarketingCampaign PerformanceHubspotLinkedin AdsOptimizationMarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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