Lotus Interworks - Performance Marketing Specialist

Job Title: Performance Marketing Specialist.

Location: Remote / Hybrid.

Experience Required: Minimum 3+ Years.

Employment Type: Full-Time.

About the Role

We are seeking a highly skilled Performance Marketing Specialist with proven expertise in running and optimizing paid campaigns, building marketing automation workflows, and integrating tools to scale business performance.

The ideal candidate will be a Meta Ads Expert, and have hands-on experience with GoHighLevel (GHL), Zapier, Make (Integromat), and end-to-end workflow automation.

Key Responsibilities

Campaign Strategy & Execution

Ads, and other platforms.

• Develop strategies to improve ROAS, CTR, and conversion rates.

• A/B test creatives, audiences, and bidding strategies for performance improvement.

Automation & Integrations

• Build and manage workflows in GoHighLevel (GHL) for lead nurturing, follow-ups, and funnel automation.

• Create and maintain automation processes using Zapier and Make (Integromat) to integrate CRMs, ad platforms, and marketing tools.

• Troubleshoot and optimize automation workflows for efficiency.

Tracking & Reporting

• Implement pixel tracking, UTM parameters, and conversion APIs for accurate attribution.

• Monitor KPIs and create performance reports with actionable insights.

• Analyze data to identify growth opportunities and areas for improvement.

Collaboration & Creative Input

• Work closely with the creative team for ad copy, graphics, and video content aligned with campaign goals.

• Collaborate with sales and product teams to ensure marketing strategies align with business objectives.

Key Requirements

• 2+ years of proven experience in performance marketing.

• Expert-level skills in Meta Ads campaign management.

• Hands-on experience with GoHighLevel (GHL).

• Proficiency in Zapier and Make (Integromat) workflow automation.

• Strong understanding of lead funnels, CRM integrations, and marketing automation best practices.

• Ability to analyze data, generate insights, and make data-driven decisions.

• Familiarity with attribution models, tracking tools, and conversion rate optimization (CRO).

Nice-to-Have Skills

• Google Ads and LinkedIn Ads experience.

- Basic HTML/CSS for landing page tweaks.

• Knowledge of API connections and webhooks.

• Email marketing automation experience.

What We Offer

• Competitive salary package.

• Remote flexibility.

• Opportunity to work with a fast-growing, innovative marketing team.

- Continuous learning and upskilling opportunities.