Lotus Interworks - Senior Sales & Marketing Specialist - Proposals & Digital Campaigns - Simplia

Job Title: Senior Sales & Marketing Specialist (Proposals & Digital Campaigns)

Location: Remote (Work From Home)

Shift: Night Shift (8:00 PM 5:00 AM IST)

Position Type: Full-Time

About Simplia Inc.

Simplia Inc. is a cutting-edge AI-driven digital marketing company helping businesses leverage advanced technology for superior results. We specialize in AI-powered customer acquisition, data-driven sales strategies, precision-targeted ads, and automated campaign management ensuring clients achieve measurable ROI and sustained growth.

About the Role

We are seeking a Sales & Marketing Specialist with advanced expertise in proposals and ad strategy. This role goes beyond writing - youll combine sales psychology, proposal writing, and technical marketing know-how to deliver conversion-focused proposals and support digital advertising execution.

The ideal candidate will not only craft persuasive, client-aligned proposals but also bring hands-on experience with paid ads (Google, Meta, LinkedIn, or programmatic), and strong familiarity with AI tools to enhance productivity, personalization, and campaign performance.

Key Responsibilities

• Proposal Creation: Analyze client meetings, identify goals/pain points, and craft personalized proposals that align with client psychology and buying motivations.
• Advertising Expertise: Plan, manage, or optimize paid ad campaigns (Google, Meta, LinkedIn, or others) with a focus on lead generation, ROI, and cost efficiency.
• AI Tool Utilization: Leverage at least 3 AI tools (ChatGPT, Jasper, Copy.ai, MidJourney, Canva AI, SurferSEO, etc.) to improve copywriting, research, and campaign performance.
• Technical Marketing Knowledge: Understand campaign tracking, analytics, pixels, A/B testing, and reporting to strengthen proposals and client pitches.
• Collaboration: Work with internal sales, marketing, and creative teams to refine strategies and improve output quality.
• Email Marketing (Optional): Support GoHighLevel or similar CRM/email automation platforms to execute targeted nurture sequences.
• Market Research: Stay updated on digital marketing, AI innovations, and ad platform changes to ensure proposals and campaigns remain cutting-edge.
• Quality & Timeliness: Deliver high-standard work under deadlines, with attention to detail and client alignment.

Skills & Qualifications

• 24 years of experience in sales support, proposal writing, or digital marketing (agency or B2B preferred).
• Proven experience managing or optimizing ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, or programmatic).
• Proficiency in AI tools (minimum 3) for content creation, ad optimization, or data insights.
• Strong writing and storytelling skills with a sales-driven mindset.
• Technical knowledge of digital ads: tracking pixels, conversions, bid strategies, campaign segmentation, and ROI analysis.
• Intermediate-to-advanced ChatGPT prompt engineering skills.
• High proficiency in Microsoft Word, Excel, Teams; familiarity with GoHighLevel is a plus.
• Organized, self-driven, and comfortable working independently in a fast-paced environment.

Work Environment

• Fully Remote: Reliable internet and dedicated workspace required.
• Night Shift: 8:00 PM to 5:00 AM IST (aligned to U.S. client hours).
• Growth Opportunity: Strategic role with scope to advance into leadership in sales strategy, AI adoption, or campaign management.