Marketing

• Job Title: Admission Professional (BTL Marketing)
• Location: Lovely Professional University
• Experience Required: 8–15 Years
• About the Role

Lovely Professional University is seeking an experienced and dynamic Admission Professional with a strong background in BTL (Below-the-Line) Marketing, student outreach, and enrolment management. The ideal candidate will be responsible for driving admission growth through strategic field marketing initiatives, relationship building, and lead conversion activities.

• Key Responsibilities
• Plan and execute BTL marketing campaigns to generate quality admission leads.
• Develop and manage school, college, coaching institute, and counsellor networks.
• Organize seminars, career guidance sessions, roadshows, educational fairs, and outreach programs.
• Identify new markets and opportunities for student recruitment.
• Track leads through the admission funnel and ensure effective conversion.
• Collaborate with marketing, admissions, and academic teams to achieve enrolment targets.
• Analyse campaign performance and prepare periodic reports and insights.
• Manage vendor relationships and coordinate on-ground promotional activities.
• Build and maintain strong relationships with key stakeholders in the education ecosystem.
• Desired Candidate Profile
• 8–15 years of experience in Admissions, Student Recruitment, BTL Marketing, or Educational Outreach.
• Proven track record of achieving admission or lead-generation targets.
• Strong network within schools, colleges, educational consultants, and coaching institutes.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to travel extensively and manage multiple outreach activities.
• Data-driven approach with strong analytical and organizational skills.
• Preferred Qualifications
• Bachelors or Masters degree in Marketing, Business Administration, Education, or a related field.
• Experience in higher education admissions and student recruitment will be highly preferred.
• Interested candidates may share their profiles at: [HIDDEN TEXT]